Data Scientist, Marketing

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

We're looking for a Marketing Data Scientist to join Figma's Data Science team and help drive how we measure, optimize, and scale our marketing investments across the customer journey. In this role, you'll work closely with Paid Marketing, Lifecycle Marketing, Demand Generation, and Growth teams to develop measurement frameworks, improve targeting and segmentation, evaluate marketing effectiveness, and uncover insights that drive business growth.

This role sits at the intersection of analytics, experimentation, and strategy. You'll work with marketing leaders to answer some of Figma's most important growth questions, including how we acquire and engage customers efficiently, which marketing investments drive incremental business impact, and how we can improve the effectiveness of our marketing programs at scale.

This is a unique opportunity to shape the future of marketing measurement at Figma. You'll help build best-in-class capabilities across attribution, incrementality, experimentation, forecasting, and marketing mix modeling, while partnering with stakeholders across Marketing, Finance, Product, and Research to influence high-impact decisions and accelerate growth.

What you'll do at Figma:

• Develop and own end-to-end measurement frameworks and attribution models to evaluate the effectiveness of Figma's marketing investments across the full funnel, channels, and regions.
• Partner with stakeholders across Brand Marketing, Email, Lifecycle, Demand Gen and Research teams to define success metrics, uncover insights, and drive data-informed decision making.
• Develop and apply statistical and machine learning models to solve key marketing challenges, including audience targeting, creative effectiveness, customer engagement, and campaign performance measurement.
• Assess the incremental impact of marketing investments across channels to inform budget allocation and growth strategies.
• Build dashboards, reporting frameworks, and analytical tools that help stakeholders understand brand performance and business impact.
• Translate complex analyses into clear recommendations for marketing leaders and executive stakeholders.
• Drive foundational improvements in data quality, measurement infrastructure, and reporting capabilities across the marketing organization.
• Identify new opportunities to improve marketing effectiveness and influence strategic planning through data-driven insights.

We'd love to hear from you if you have:

• 5+ years of experience in Data Science, Marketing Analytics, or a related analytical role, supporting Marketing teams and measuring large-scale investments.
• Strong foundation in statistics, experimentation, causal inference, and working with survey or qualitative research data.
• Advanced proficiency in SQL and experience using Python, R, or similar tools to conduct analysis and build scalable measurement solutions.
• Demonstrated ability to communicate complex analyses clearly to senior non-technical stakeholders, with a track record of influencing decisions in cross-functional environments.

While it's not required, it's an added plus if you also have:

• Experience with marketing mix modeling (MMM), multi-touch attribution, or incrementality testing.
• Familiarity with data visualization tools such as Tableau, Looker, or similar.

Pay Transparency Disclosure

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. 

Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental, and vision coverage; retirement benefits with company contributions; parental leave and reproductive or family planning support; mental health and wellness benefits; and paid time off. Figma provides paid sick leave, holidays, and other leave benefits in compliance with applicable federal, state, and local laws, including the requirements of the Washington Minimum Wage Act and related regulations. Exempt employees are eligible for employer‑provided paid flexible PTO in addition to flexible paid sick leave. PTO is subject to manager approval. Additional benefits may include company recharge days, cell phone and home internet reimbursements, and a number of lifestyle spending accounts. Figma also offers sales incentive compensation for most sales roles and an annual bonus plan for eligible non-sales roles. All compensation and benefits are subject to applicable plan terms and may be modified by Figma at any time, consistent with applicable law.

Annual Base Salary Range:$140,000—$348,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to [email protected]. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities. 

Examples of accommodations include but are not limited to: 

• Holding interviews in an accessible location
• Enabling closed captioning on video conferencing
• Ensuring all written communication be compatible with screen readers
• Changing the mode or format of interviews 

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.