International Sales and Marketing Director – FMCG. Fragrances of Ireland

Join a thriving Irish brand making waves worldwide! Can your expertise help double revenue over the next 5 years?

From our picturesque farmhouse HQ in Co. Wicklow, we’ve grown our best-selling fragrance and personal care brand ‘Inis the Energy of the Sea’ into a global favourite – now stocked in over 5,000 independent gift stores across the US, Canada, UK, Europe, and Australia, participate in over 25 B2B trade shows each year, and partner with over 130 independent multi-line sales representatives.

As we continue to accelerate our international expansion, we’re looking for a visionary International Sales and Marketing Director to lead the charge. This is a rare opportunity to shape the global growth of a beloved brand – developing bold strategies, unlocking new markets, and building high-impact teams to scale our success around the world.

If you have…

•    A track record of building and scaling sales across multiple international markets
•    Experience launching brands or products in North America and Europe and/or Asia
•    A deep understanding of global trade dynamics, and international market entry strategies

We’d love to hear from you.

The Role at a Glance:

International Sales and Marketing Director
Hybrid Working – Kilmacanogue, Co Wicklow HQ Minimum 2-3 Days Per Week Plus International Travel.  
Candidates residing outside a c1 hour commute from Kilmacanogue would be expected to relocate.
€150,000 – €190,000 DOE, plus bonus structure
Plus Benefits Package Including a Company Pension Scheme, Health Insurance and More…
Permanent – Full Time – 40 Hours Per Week

Culture: Informal, Collaborative, and Supportive
Company: Perfume and Personal Care SME Inspired by the Nature, Beauty and Magic of Ireland

Your Skills: 10+ years of high-impact sales leadership in fast-paced FMCG and retail industries, with a strong record of success in international markets. Personal Care experience would be highly desirable.

The International Sales and Marketing Director Opportunity:

An opportunity to join a dynamic Irish SME that is distributing its products to over 5,000 independent gift retail store customers around the world. Based in our converted farmhouse and barn in Kilmacanogue, Co. Wicklow we export to the USA, Canada, the UK, Continental Europe, and Australia, participate in over 25 B2B trade shows each year, and partner with over 130 independent multi-line sales representatives.

We have exciting plans to further grow our existing markets and enter new ones and we are therefore looking for a seasoned and strategic International Sales and Marketing Director to lead and scale our international sales and marketing teams.

Our best-selling fragrance and personal care brand ‘Inis the Energy of the Sea’ has achieved huge success in markets all around the world. Consumers everywhere love Inis, the clean, fresh fragrance which makes you feel close to the sea, no matter where you are.

Despite our growth we remain a highly creative and friendly SME with a very collaborative team so you will need to be a friendly team player and strong communicator with an inclusive leadership style. We believe in making people happy, including our customers and our employees, and doing our bit to make the world better. We’re the core funder for the Irish Whale and Dolphin Group and we’re Plastic Neutral Certified, retrieving from the world environment as much plastic as we use each year. We are the sponsor of the Wicklow Senior Ladies’ Gaelic Football Association team, showing our local support too.

Your key responsibilities will cover:

•    Sales Strategy & Execution – Design and drive a results-focused international sales and marketing strategy aligned with growth targets and global expansion goals.
•    Market Expansion – Prioritise and pursue B2B growth in underdeveloped markets – especially Central & Eastern Europe, Asia, and South America. Expand B2C/e-commerce sales through targeted digital marketing.
•    People Leadership – Lead and mentor country sales managers and the international marketing team to ensure aligned execution across markets. Oversee resourcing, training, performance, and culture to drive engagement and results.
•    Channel Development – Grow and optimize wholesale and e-commerce channels, adapting B2B strategies for new markets and driving global digital marketing efforts.
•    Partnerships & Distribution – Manage and negotiate with sales reps and partners to ensure strong performance, brand alignment, and market fit.
•    Forecasting & Reporting – Provide accurate sales forecasts and insights to leadership, tracking KPIs and refining strategies as needed.
•    Cross-functional Collaboration – Partner with marketing, product, operations, and finance to align on launches, pricing, and logistics.
•    Brand Stewardship – Ensure the brand’s values are consistently upheld across all global sales efforts.

About You:

•    Over a decade of high-impact sales leadership in fast-paced FMCG and retail industries, with a strong record of success in international markets.
•    Demonstrated ability to build, scale, and lead sales operations across diverse global regions, driving exceptional growth and performance.
•    Proven expertise in launching brands and products in key markets such as North America and Europe – a major plus for this role.
•    Inspiring, hands-on leader with the ability to rally cross-functional teams across borders, and a passion for being actively involved in sales and marketing at all levels.
•    Deep knowledge of global trade dynamics and international go-to-market strategies, with a sharp eye for opportunities and risks.
•    Outstanding communicator and negotiator, with a compelling presentation style and a knack for building strong client and partner relationships.
•    Strategic and entrepreneurial mindset, grounded in data-driven decision-making and a hunger for growth.
•    Bachelor’s degree in Business, Marketing, or a related field is a strong asset.
•    Global mobility is a must – regular international travel is a key part of the role.

What’s on Offer:

•    Competitive compensation package with performance-based bonuses.
•    We have a hybrid working policy, so we allow some remote working. We have a standard minimum of 2 days in the office in Kilmacanogue, Co. Wicklow but we would expect the successful candidate to work more days in the office as needed.
•    20 Days Annual Leave 
•    Company pension scheme with company contribution
•    Contribution to Gym membership
•    Paid Maternity and Paternity Leave (subject to service)
•    Company Health Insurance (following probation period)
•    Employee Assistance Programme (EAP)
•    Employee Engagement Programme with Social Committee, frequent company events
•    Free car parking

Ready to lead our next wave of international growth?

If you’re an ambitious, visionary leader with the passion and expertise to take Fragrances of Ireland to new shores, we’d love to hear from you.

To ensure a fair, diverse and consistent hiring process, we ask that all applicants direct their interest directly to Lucy Mackenzie, Senior Talent Partner & Headhunter at Recruitment Revolution. Many thanks.