Digital Content Lead
Likemind is proud to partner once again with BRANZ to recruit an exceptional Digital Content Lead.
This is a unique opportunity to shape how BRANZ’s research, insights, and expertise connect with audiences across Aotearoa. The successful candidate will own the end-to-end digital content strategy and delivery, bringing complex technical knowledge to life through engaging, accessible, high-value digital experiences.
This role will also play a key part in growing the commercial value of BRANZ’s digital platforms, ensuring content supports sustainable revenue opportunities through audience growth and engagement.
About BRANZ
BRANZ is driven by a clear purpose: creating better, safer, more sustainable buildings for New Zealand.
It’s team of scientists, engineers and technical experts work at the cutting edge—testing buildings against fire, earthquakes, and extreme weather, and generating insights that shape the future of construction.
This role plays a crucial part in ensuring that work is seen, understood, and valued.
About the Role
Reporting to the Content and Digital Engagement Team Leader, the Digital Content Lead is responsible for leading the strategy, design, and performance of BRANZ’s digital content ecosystem.
This is a hands-on leadership role (without direct reports), requiring strong collaboration, editorial judgement, and a high level of ownership.
Key responsibilities include:
Digital Content Strategy & Operations
- Defining and delivering a digital-first content strategy aligned with audience needs and BRANZ goals
- Leading content planning and pipeline management across digital platforms, with a focus on high-value, high-impact content
- Establishing and maintaining content governance, standards, and workflows that support scalable, sustainable growth
- Translating complex technical research into clear, engaging, and accessible content that drives audience engagement
- Applying UX writing and information architecture principles to enhance usability discoverability, and conversion
- Driving continuous improvement through content audits, insights, and best practice, including identifying opportunities for premium or gated content
- Growing audience reach, engagement, and content effectiveness across priority segments (e.g. builders and homeowners)
- Optimising content using SEO, analytics, and performance insights
- Supporting commercial outcomes by contributing to monetisation approaches such as subscriptions, gated content, and advertising
- Working cross-functionally with researchers, product owners, marketers, designers, and subject matter experts
- Building strong relationships and guiding stakeholders to deliver high-quality, user-centred content
- Championing a customer-first, data-informed and commercially aware approach to content
The ideal candidate will be a strategic and hands-on content professional, comfortable operating from high-level planning, through to execution with a strong digital background.
You will bring:
- Proven experience in digital content strategy, planning, editing, and publishing
- Exceptional writing and editing skills with a strong attention to detail
- The ability to translate complex or technical information into plain English
- A solid understanding of SEO, analytics, and performance optimisation
- Experience developing content that supports audience growth and retention, particularly across defined target segments
- An understanding of how content contributes to commercial outcomes
- Experience with CMS platforms (e.g. Silverstripe or similar)
BRANZ has a large, modern campus in Judgeford, a rural setting just 5 minutes from the Transmission Gully Pāuatahanui interchange and approximately 30 minutes from Wellington city.
They offer a collaborative and supportive working environment. Their team culture is friendly and down-to-earth, and we have an active social club and great access to outdoor activities like walking and biking.
Why Join BRANZ?
- Work with smart, purpose-driven professionals
- Contribute to research that shapes the future of New Zealand’s building environment
- Be part of a collaborative and supportive culture
- Enjoy the opportunity to innovate, experiment, and grow professionally
- Play a key role in making complex knowledge accessible and impactful
If this sounds like the right opportunity to make an impact through digital content, we would love to hear from you.
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