Chief Commercial Officer

Do meaningful work with us. Every day. At Amplify Health, we’re looking for individuals with ambition, resilience and passion for healthcare, insurance, wellness and digital technology. As a fast-growing business with the ambition of making people and communities across Asia healthier, we have exciting career opportunities available to help us achieve our vision.

Reporting to the CEO, the Chief Commercial Officer (“CCO”) serves as a key member of the Executive Committee (ExCo), responsible for architecting and scaling a high‑performing, data‑driven commercial organisation that delivers sustainable revenue growth across the payors, providers and the broader healthcare ecosystem.

This role provides strategic oversight and operational leadership for the go‑to‑market (GTM) lifecycle—encompassing customer and market segmentation, value proposition development, pricing and packaging strategies, enterprise sales, strategic partnerships, demand generation, and revenue operations.

The CCO ensures strong product‑market fit and measurable value realisation for customers by aligning commercial strategy with organisational capabilities and market dynamics.

Acting as a growth catalyst, the CCO champions cross‑functional collaboration with Product, Marketing, Technology, Data & Analytics, Finance and Operations to deliver integrated solutions that meet evolving customer needs.

Additionally, the role drives performance culture through data‑driven insights, rigorous pipeline governance, and continuous optimisation of conversion metrics, while fostering innovation, scalability, and operational excellence.

As a trusted advisor to the CEO and ExCo, the CCO plays a pivotal role in shaping long‑term growth strategies, influencing industry positioning, and establishing thought leadership within the insurance and healthcare ecosystem.

Responsibilities

1. Strategy & Market Development Architect, develop and execute a holistic commercial strategy that aligns with the company’s vision, growth objectives, and financial targets, ensuring scalability and long‑term sustainability. Define and continuously refine market positioning and competitive differentiation, leveraging deep industry insights, customer intelligence, and emerging trends to strengthen brand authority and market leadership. Establish a robust performance management framework, including KPIs, dashboards, and analytics to monitor commercial effectiveness, optimise resource allocation, and drive accountability across teams. Lead pricing and packaging strategies for products, solutions, and services, balancing profitability, market competitiveness, and customer value realisation. Drive accelerated customer acquisition and expansion initiatives, targeting new segments, verticals, and geographic markets through data‑driven go‑to‑market plans and innovative growth models. Forge and scale strategic partnerships and alliances to unlock new revenue streams, enhance solution offerings, and accelerate market penetration.

2. Revenue Operations: Accountable for commercial operations; ensure disciplined pipeline governance, accelerate lead generation and maximise conversion. Design and optimise sales processes for enterprise and mid‑market segments and value and volume geographical markets. Lead enterprise‑level negotiations; oversee RFPs/POCs; ensure multi‑year, multi‑product contracts that align to customer outcomes and company objectives. Assess and define requirements for sales technology stack, including CRM, sales enablement tools and analytical solutions. Establish key account management framework for strategic and priority customers.

3. Market & Customer Intelligence: Deepen organisational knowledge and understanding of evolving insurance and health industry trends, regulatory changes, and customer pain points to shape strategy and innovation priorities. Lead competitive intelligence and market opportunity assessments to inform GTM strategies and identify areas to unlock near‑term and long‑term growth opportunities. Promote and institutionalise voice‑of‑customer programs that provide actionable insights for product development, customer experience, and strategic planning. Drive alignment between Commercial and Product Marketing; oversee initiatives in competitive positioning, win‑loss analysis, demand generation, account‑based marketing (ABM), and integrated event strategies. Serve as a senior representative at industry conferences and strategic partnerships; demonstrating Amplify Health leadership in shaping the future of healthcare in Asia through our solutions. Drive thought leadership initiatives to enhance industry presence.

4. Team Leadership & Development: Build, mentor, and scale high‑performing sales teams, ensuring organisational capability aligns with growth objectives and market and customer needs. Cultivate a culture of excellence, collaboration, and data‑driven decision making. Champion diversity, equity, and inclusion as core business imperatives, embedding these principles into hiring, leadership development, and team engagement strategies. Foster a performance‑driven operating model and culture with transparent dashboards, KPIs, continuous improvement; ensure alignment with cross‑functional stakeholders.

5. Cross‑functional Collaboration: Collaborate with Product, Marketing, Technology, Data & Analytics, and Operations to align product development and positioning with market demands and internal capabilities, while driving delivery excellence and maximising customer value. Collaborate with Finance and People & Culture teams to drive accurate forecasting, budgeting, workforce planning, and revenue recognition, ensuring financial discipline and organisational scalability. Engage with Legal to design robust contract structures and proactively manage legal, risk, and compliance matters to safeguard business interests. Support M&A activities and post‑acquisition integration to maximise synergies and accelerate value creation.

Candidate Profile

Experience and Qualifications

• Over 20 years experience in B2B sales leadership for technology products and solutions, ideally with exposure across the insurance and/or healthcare industries.
• Demonstrated success in designing and executing GTM strategies to scale revenue from $1M to $5M+ ARR across customers with track record of leading market entry, expansion, and consolidation across Asia markets.
• Comprehensive understanding of enterprise sales cycles and complex procurement processes.
• Strong financial acumen, including P&L management, pricing strategy, and ROI analysis; adept in executive‑level communications and customer negotiation.
• Proven ability to build and manage channel partnerships and strategic alliances that drive market penetration and growth.
• Experience of successfully navigating multiple and complex environments including early‑stage, joint venture, and large‑scale multinational companies.
• Bachelor’s degree required; advanced degree (MBA or relevant) strongly preferred.

Competencies & Core Characteristics

• Strategic Architect: Can translate vision into an actionable, phased GTM plan. Builds scalable processes and ways of working, whilst maintaining agility.
• Unifier & Cross‑Functional Influencer: Naturally breaks down silos and creates a “one company” front for the customer. Gains buy‑in from cross‑functional, internal and external stakeholders across the organisation through compelling data, insights and storytelling.
• Coach & Talent Multiplier: A genuine passion for developing people. Proven ability to hire exceptional leaders, delegate effectively, and create a culture of accountability and continuous learning. A player‑coach who leads by example.
• Data‑Driven Decisiveness: Balances deep analytical rigor with the need for speed. Makes informed decisions quickly in the face of ambiguity and adapts strategies based on market feedback and trends.
• Resilient Operator: Thrives in a fast‑paced environment. Comfortable with ambiguity. Maintains focus and composure under pressure, viewing setbacks as learning opportunities. Possesses a high metabolic rate and “get‑it‑done” quotient.
• Customer‑Obsessed Advocate: Champions a profound understanding of customer needs and pain points, driving meaningful impact. Committed to lasting value realisation and viewing revenue as the natural result of delivering exceptional customer success.
• Insatiable Curiosity: Continuously seeks out new market insights, competitive trends, and innovative commercial models. Asks probing questions, challenges assumptions and status quo.

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