Head of Operations / GM – Field Marketing Events Consumer Brands

National Pop-Up Events | Logistics | FMCG Activations | Operational Leadership

Ready to lead the operational engine behind one of the UK's fastest-growing direct marketing businesses?

Do you thrive on bringing hundreds of moving parts together, balancing logistics, people, compliance and commercial performance to deliver exceptional results?

At Croci Collective, we don't organise events. We deliver high-performing sales activations at them across the US, Ireland and the US for the likes of HelloFresh, Green Chef, tails.com, The Modern Milkman, Beer 52.

Every week our teams operate across multiple consumer exhibitions, retail venues and live events throughout the UK and Ireland on behalf of leading FMCG and subscription brands. Behind every successful campaign is an operational machine coordinating people, equipment, logistics, compliance and performance.

We're now looking for a commercially minded Head of Operations to lead that machine.

Working alongside the CEO, you'll play a key role in building scalable operational excellence while remaining close to the day-to-day delivery of a fast-moving, ambitious business.

P.S. We love fun, engaging and friendly people who genuinely represent our culture.

The Role at a Glance:

Head of Operations
Hybrid – London Based with Regular UK Event Travel (ideally 2 hours from London)
£70,000 – £80,000 DOE + Up to £20,000 Performance Bonus (OTE £100,000)
Plus Car Allowance / Travel Support, Potential Profit Share Opportunity & More
Full Time – Permanent

Reporting to: CEO
Company: High-Growth Direct Marketing & Consumer Events Business

Clients: Leading Subscription, FMCG & Consumer Brands
Culture: Entrepreneurial | Hands-On | Fast-Paced | Collaborative | High Accountability

Your Background / Skills: Operations Leadership, Logistics, Pop-Up Events, Experiential Marketing, FMCG Activations, Workforce Planning, IR35 Compliance, Contractor Management, Warehouse Operations, Compliance

Welcome to Croci Collective

We are Croci Collective, one of the UK's fastest-growing direct marketing businesses specialising in subscription product sales through consumer exhibitions, retail activations and live events nationwide.

Working with some of the UK's best-known consumer and FMCG brands, we deploy high-performing sales teams across a packed calendar of events throughout the UK and Ireland.

Our success is built on exceptional operational delivery.

Every week we're coordinating people, logistics, transport, accommodation, equipment and client expectations across multiple live activations. It takes strong leadership, commercial awareness and operational excellence to keep everything running smoothly.

As we continue to scale, including exciting international growth plans, we're looking for a Head of Operations who can build operational excellence while remaining close to the detail that makes our business successful.

Where You'll Make an Impact:

This isn't a traditional corporate operations role.

Likewise, this isn't an event organiser position.

We're looking for someone who understands the operational challenges behind delivering multiple pop-up activations nationwide, rather than organising one-off corporate events or conferences.

You'll lead the operational delivery behind multiple live campaigns running simultaneously across the UK, overseeing logistics, workforce deployment, warehouse operations, contractor compliance, transport planning and operational performance to ensure every campaign is delivered safely, efficiently and profitably.

Working closely with the CEO, you'll strengthen operational processes, improve scalability and continue building the infrastructure needed to support Croci's ambitious growth plans.

What Your Day Might Look Like:

• Leading operational delivery across nationwide pop-up events and exhibition campaigns
• Overseeing workforce planning, logistics, transport, accommodation and equipment movement
• Managing operational activity across multiple concurrent live events and activations
• Supporting warehouse operations and logistics planning in a client facing  – events, promotions, brand events or related space.
• Leading freelance workforce planning, deployment and contractor management
• Ensuring operational compliance, including a strong understanding of IR35 and contractor engagement
• Monitoring Health & Safety, operational risk and compliance across field activities
• Managing relationships with venues, organisers, suppliers and client stakeholders
• Developing scalable SOPs, workflows and operational processes
• Driving KPI reporting, operational performance and continuous improvement initiatives
• Supporting operational budgeting, campaign profitability and cost control
• Coaching, mentoring and developing Operational Managers and wider teams
• Acting as the senior escalation point for operational challenges and client delivery
• Championing systems, automation and operational improvements
• Supporting future UK growth and international expansion initiatives

About You:

You'll probably come from a business where operational logistics are critical to successful delivery.

Perhaps you've worked within field marketing, retail activation, experiential marketing, consumer events, exhibition services, FMCG or another operationally complex environment involving multiple concurrent sites and large field-based teams.

You'll likely bring:

• Proven experience leading complex operational functions within fast-paced environments
• Strong experience managing logistics across multiple live projects, campaigns or field operations
• Experience managing freelance or contractor workforces, with a sound understanding of IR35 compliance
• Knowledge of warehouse, transport or field logistics operations
• Strong commercial awareness with experience managing operational budgets and performance
• Excellent organisational skills with the ability to prioritise multiple moving parts
• Experience leading managers and building high-performing operational teams
• Strong stakeholder management and relationship-building skills
• A hands-on, pragmatic approach with the confidence to roll your sleeves up whenever needed
• The ability to balance operational delivery with longer-term business improvement

Ideal Backgrounds May Include:

• Field Marketing
• Experiential Marketing
• Retail Activations
• Consumer Brand Activations
• FMCG Operations
• Exhibition Services
• Promotional Staffing
• Event Logistics
• Multi-Site Operations
• Field Operations

Why Join Croci Collective?

• Become a key member of the senior leadership team
• Work directly alongside the CEO with genuine influence over the future of the business
• Lead operational delivery for nationally recognised consumer brands
• Help shape the operational infrastructure of a rapidly scaling business
• Fast-paced, entrepreneurial culture where good ideas become reality quickly
• Performance bonus with realistic OTE of £100,000
• Long-term progression and potential profit share opportunity
• High levels of autonomy, ownership and variety

If you're an operational leader who enjoys solving complex logistical challenges, leading people and building scalable operational excellence, we'd love to hear from you.

Apply today and help shape the next chapter of Croci Collective's growth journey.

Your Experience / Background / Previous Roles May Include:
Head of Operations, Operations Manager, Senior Operations Manager, Regional Operations Manager, Field Operations Manager, Event Operations Manager, Experiential Operations Manager, Logistics Manager, Operations Director, Field Marketing Operations Manager, Activation Operations Manager, Workforce Operations Manager

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