Associate Product Manager - Lokal Jobs App

About Lokal:

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.

This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.

We now operate dozens of live apps across categories like:

• Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
• Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
• Agri Consulting – farmer-first advisory in local languages (AgriLokal)
• Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
• Social & Community – Place to find & post social updates (Lokal app)
• Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
• Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
• Advisory Services – early bets in legal help, financial guidance, career counselling, and more

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.

This is the story new teammates walk into:
a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.

We ship fast. We learn fast. We build for Bharat.

We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital

Role Overview:

We are looking for a Product Manager with 1+ years of experience, preferably from a startup environment, who can own product initiatives end-to-end and drive data-backed product decisions. The ideal candidate should have strong SQL skills and experience working in fast-paced, high-growth teams.

Responsibilities:

• Define product vision, roadmap, and feature priorities.
• Gather business and user requirements and convert them into PRDs.
• Analyze product performance using SQL and data to identify opportunities.
• Work closely with Engineering, Design, Business, Operations, and Marketing teams to deliver product improvements.
• Track key product metrics and optimize user experience.
• Drive feature launches, experimentation, and post-launch analysis.
• Collaborate with stakeholders to ensure timely execution and business impact.

What We’re Looking For:

• • 1+ years of Product Management experience.
• • Strong SQL skills with the ability to analyze large datasets.
• • Prior experience in a startup or high-growth environment.
• • Strong analytical, problem-solving, and communication skills.
• • Experience with Agile/Scrum methodologies.
• • Hands-on experience with project/documentation tools such as Jira and Confluence
• • Familiarity with product analytics tools.

• At Lokal, we act like owners who take initiative beyond job descriptions, get things done despite obstacles, and maintain a growth mindset focused on learning. We're outcome-driven with bias for action, believing speed matters in building products for billion Indians. Decision-making involves open debate followed by full commitment, and we operate on context rather than control - managers share the "why" while you own execution. We aim to be an all-star team that thinks big and takes calculated risks to achieve ambitious goals.
• Be part of a fast-growing startup with 100M+ downloads and a footprint across 1000+ towns & 250+ districts - huge scope for impact and learning.
• Opportunity for fast growth, professionally and personally, as you help expand into new areas and build things from scratch.
• Access comprehensive benefits, including insurance coverage, generous leave policies, ESOP buybacks, flexible work-from-home options, and more.