AGM / GM - Digital Marketing
This job is not with 2070 Health
The AGM / GM – Digital Marketing will function as the primary digital growth owner for Garbhagudi IVF, translating the organisation’s vision, brand strategy, and growth roadmap into measurable digital outcomes. This role will lead couple acquisition, performance marketing, CRM-led journeys, and digital brand presence across all branches, while working closely with branch teams, medical leadership, CRM/sales, and agencies.
Job Summary
We are seeking an experienced AGM– Digital Marketing to drive Garbhagudi IVF’s digital marketing engine with a strong focus on ethical couple acquisition, brand visibility, and conversion excellence. The role requires a deep understanding of healthcare marketing sensitivities, digital platforms, and performance metrics, along with hands-on leadership of internal teams and partners.
IVF or healthcare marketing experience will be a strong added advantage.
Qualifications & Experience
- Any Graduate or Post graduate in Digital Marketing space.
- More than 8 years of experience, with 3–5 years in a leadership role.
- Strong experience in performance marketing, lead lifecycle management, and analytics.
- Healthcare exposure is an added advantage.
- Strong understanding of ethical marketing, compliance, and customer journey.
Key Responsibilities
1. Digital Growth & Performance Marketing
- Own and execute Garbhagudi IVF’s digital acquisition strategy.
- Drive continuous improvement in CPL, CAC, lead quality, conversion rates, and ROI.
- Manage digital marketing budgets with accountability and transparency.
2. Customer Journey, CRM & Funnel Optimization
- Own the end-to-end digital Customer Journey funnel (awareness → lead → consultation → follow-up).
- Work closely with CRM, sales, and branch teams to improve lead handling and conversion outcomes.
- Strengthen lead nurturing, automation, remarketing, and retention strategies.
- Ensure alignment between digital campaigns and on-ground counselling experience.
3. Digital Brand Presence & Content
- Lead digital content strategy across website, blogs, social media, and video platforms.
- Ensure all content reflects Garbhagudi IVF’s empathetic, credible, and compliant brand voice.
- Monitor and manage online reputation and engagement.
4. Website, SEO & Data Analytics
- Own website performance, SEO strategy, landing pages, and CRO initiatives.
- Track and report digital KPIs using Google Analytics, dashboards, and CRM reports.
- Present performance insights, trends, and improvement plans to the management and leadership team.
5. Team Leadership & Agency Management
- Lead and mentor internal teams across performance marketing, content, social media, and design.
- Manage digital agencies, media partners, and vendors to ensure quality and timely delivery.
- Build strong internal processes, accountability, and capability within the digital team.
Key Skills & Competencies
- Digital performance marketing & analytics expertise
- Strong execution mindset with leadership maturity
- Healthcare communication sensitivity
- Data-driven decision-making
- Stakeholder and team management
- High ownership and accountability
Similar roles
Digital Marketing & Content Coordinator
SUCCESS PORT SERVICES PTE. LTD.·Singapore, Singapore
SUCCESS PORT SERVICES PTE. LTD. is seeking a detail-oriented Marketing & Administration Coordinator to support digital marketing initiatives, content management, and website updates in Singapore. You'll coordinate feedback, review materials for accuracy, perform CMS updates, and assist with SEO, content audits, and reporting. This role requires strong English communication, organizational skills, and comfort with new marketing systems and AI-powered tools.…
- Full-time
- SGD 396–SGD 696 / yr
- Employment Pass — tied to employer
Digital Marketing Manager
humm group·Auckland, New Zealand
We Dream. We Design. We Deliver. Join hummgroup, one of Australasia’s most successful and enduring non-bank financial services institutions. We specialise in fast, easy finance with a market-leading range of business asset finance, credit cards and point of sale payment plan solutions designed around the core needs of today’s businesses and retail consumers. Come join our team and be a…
- Full-time
- Skilled Migrant (Residence) — PR, points-based, no single employer
Marketing & Growth Manager
Tacto·Munich, Germany
YOUR IMPACT Procurement is the single biggest cost position for industrial companies, often over 50% of revenue. Tacto brings AI to strategic procurement so teams can move faster and unlock savings at scale. But in a world that's going increasingly digital, the companies that win are the ones that build real, physical relationships. As a Marketing & Growth Manager at…
- On-site
- Full-time
- Blue Card — tied; settle 21–33mo
Praktikum Online-Marketing / Marketing / StartUp
SEOMATIK GmbH·Bielefeld, Germany
Die SEOMATIK GmbH ist eine der führenden Online-Marketing-Agenturen in Europa. Als Full-Service-Agentur in der digitalen Vermarktung von Produkten und Websites liegen unsere Kernkompetenzen in den Bereichen Suchmaschinenoptimierung (SEO), Suchmaschinenwerbung (SEA) und Social Media Marketing (SMM). Aktuell bieten wir folgende Position: Praktikum Online-Marketing / Marketing / StartUp AUFGABEN Zu den Aufgaben im Praktikum gehören u.a. nachfolgenden Themen: * Suchmaschinenoptimierung (SEO) *…
- Remote
- Internship
- Blue Card — tied; settle 21–33mo
Head of Marketing
p2p.org·United Kingdom
[ P2P.org ]( is the largest institutional staking provider with a TVL of over $10B and a market share exceeding 20% in restaking. We are continually focused on researching and improving our infrastructure to extract maximum APR while enhancing security. For instance, in...
- Full-time
New Geography and International Growth Lead
Openai·United States
About the Team OpenAI, in close collaboration with our capital partners, is embarking on a journey to build the world’s most advanced AI infrastructure ecosystem. The Stargate team is central to this mission, setting the core infra strategy and implementing this vision. From site selection to the buildout process, this team sits at the intersection of commercial, technical, strategy, and…
- Remote
- Full-time
AI Automation & Systems Engineer (m/w/d) in KI-First-Marketing-Agentur
NAO Skalierung GmbH·Hamburg, Germany
Wir sind eine Boutique-Marketing-Agentur für Coaches & Berater. Unser Ziel ist es, unsere Agentur zu einer KI-First-Agentur umzubauen, in der alle standardisierbaren Prozesse von KI übernommen werden. Es wird einen kleinen Teil hochspezialisierter Menschen geben, die die KI steuern und führen. Hierfür suchen wir eine Person, die den Wechsel maßgeblich leitet. Diese Rolle entscheidet maßgeblich darüber, wie unser Unternehmen in…
- On-site
- Full-time
- Blue Card — tied; settle 21–33mo
Creative Marketing Manager (FitMe)
Gismart·Worldwide
ABOUT US: Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with…
- On-site
- Full-time
