Activation Specialist

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

As an Activation Specialist for our holding company, Miroma, you'll set up, activate, optimise and report on programmatic media campaigns end-to-end, translating client strategy into well-executed, fully optimised activity, underpinned by rigorous QA and documentation within a remote delivery team.

Role: 

• Set up, activate, optimise and manage digital paid programmatic campaigns across display, video, CTV, audio and High Impact formats.
• Manage day-to-day trading operations, including bid adjustments, budget management and performance monitoring.
• Analyse performance data to formulate strategy and make informed, timely decisions.
• Translate the strategy set by the client team into clear, well-executed activation plans.
• Ensure campaigns deliver their budgets in full, pacing accurately to agreed timings.
• Use audience targeting strategies and creative testing to deliver optimised campaigns against client KPIs.
• Proactively identify potential issues in setup, delivery or performance before they escalate, flagging them promptly to the relevant stakeholders.
• Follow established QA processes rigorously, ensuring every campaign is checked and verified before going live and at key points throughout delivery.
• Maintain clear, accurate documentation of campaign setup, changes and decisions to support handover and continuity within a remote team.
• Provide weekly reporting, commentary and end-of-campaign reporting as required, presenting where necessary.
• Work effectively with client teams to ensure an integrated approach across other media channels.
• Liaise with publishers to ensure the timely setup of PMP and PG deals.
• Contribute to product development, offering suggestions on where efficiencies can be achieved through automation.
• Support proposals for external clients and help resolve issues as they arise, both internally and externally.
• Identify case study opportunities.

You:

• At least 5 years of experience in programmatic trading or digital media buying, whether at an agency, trading desk or in-house team.
• Strong understanding of paid digital advertising implementation, preferably programmatic, but also YouTube and Social.
• Comfortable using data to inform decisions and achieve goals, with strong analytical and problem-solving skills.
• Able to work independently as well as part of a team, with strong personal accountability.
• Experience operating effectively within a remote or distributed team structure, with a disciplined approach to process and communication.
• Understanding of the media owner landscape across inventory, creative solutions and mobile geo-location.
• In-depth knowledge of DSPs such as Google DV360, Amazon, Quantcast or similar platforms.
• Working knowledge of third-party ad servers such as Campaign Manager or Flashtalking.
• Intermediate-to-advanced knowledge of Microsoft Excel and reporting solutions such as Adverity, Power BI or Tableau.
• Other biddable media (search/social) buying experience is desirable.
• Strong workflow management and the ability to adhere to set deadlines.
• Exceptional verbal and written English communication skills.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.