Head of Lead Generation (Kompetenza & Datamax AI)
The Role
We’re looking for a Head of Lead Generation — a hands-on growth specialist who can build and execute synchronized outbound strategies across multiple platforms and markets.
This role requires a strategic thinker with strong execution skills — someone who can design and manage multichannel outbound campaigns using Amplemarket, LinkedIn automation tools (HeyReach, Aimfox), and Salesforce, while continuously testing, refining, and optimizing for maximum ROI.
Key Responsibilities
- Develop and execute the lead generation strategy for Kompetenza and Datamax AI, aligning with business goals and sales targets.
- Build and manage outbound sequences across Amplemarket, LinkedIn automation tools (HeyReach & Aimfox), and Salesforce — ensuring synchronization across all systems.
- Conduct A/B testing on messaging, targeting, and outreach frequency to optimize conversion rates.
- Maintain and manage CRM workflows inside Salesforce, ensuring all leads, activities, and campaigns are tracked accurately.
- Partner with leadership to brainstorm and implement creative, out-of-the-box ideas for outbound growth, including new verticals, partner outreach, and webinars.
- Manage campaign analytics and performance dashboards to report KPIs and ROI.
- Coordinate with the sales team to hand off qualified leads and ensure follow-up consistency.
- Continuously research and test new automation and AI tools to improve lead efficiency and scalability.
- Plan and coordinate monthly webinars and lead-gen events to drive partner and client engagement.
Requirements
- 4+ years of experience in B2B lead generation, outbound marketing, or growth automation, ideally within SaaS, tech, or consulting.
- Hands-on experience with Amplemarket, LinkedIn automation (HeyReach, Aimfox, etc.), and Salesforce CRM.
- Proven ability to build and manage automated multichannel prospecting workflows.
- Data-driven mindset with experience in A/B testing and campaign analytics.
- Excellent written and verbal communication skills.
- Strategic thinker with a “test and learn” attitude — unafraid to experiment and iterate fast.
- Strong organizational skills; able to manage campaigns for multiple brands simultaneously (Kompetenza & Datamax AI).
Nice to Have
- Experience running webinars or partner campaigns for lead generation.
- Familiarity with AI-powered sales tools and workflow automation.
- Previous exposure to Salesforce AppExchange solutions or CRM-driven B2B SaaS.
What We Offer
- Opportunity to shape the growth engine of two innovative AI-first companies.
- Freedom to experiment, test ideas, and build automation-first strategies.
- Collaborative team culture working directly with executive leadership.
- Competitive compensation with performance-based incentives.
- Remote-first work culture and the freedom to experiment with ideas.
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