Growth Strategist

Growth Strategist

Function: Growth Strategy | Performance Marketing | Paid Media
Reports to: Head of Growth
Location: Hybrid (UK-based), with optional access to our London office
Seniority Level: Mid-Senior
Compensation: £50,000 – £60,000 + Benefits Scheme + 28 Days Paid Holiday + Private Health

About Soar Group

The Soar Group is a UK performance agency group comprising three specialist agencies. With over £100M+ in yearly ad spend under management and a team of 130+, we work with 7-9 figure DTC and e-commerce brands across Meta, TikTok, and Google.

We were nominated for Meta's Creative Diversity Award 2025 and were named the UK's #1 independent Meta agency group by Meta. Our creative department is the group's biggest growth lever - and this role is central to where it goes next.

Our values: Extreme Ownership. Radical Curiosity. Kind Candour. Outcome Obsessed.

The Opportunity

We’re hiring a Growth Strategist to lead strategic growth initiatives for a portfolio of ambitious e-commerce brands. This role is focused on owning client growth strategy, shaping commercial direction, and driving high-performance execution across paid media and creative. You’ll act as a trusted advisor to clients - helping them identify opportunities, solve growth challenges, and scale profitably through clear strategic thinking and data-backed decision-making.

You deeply understand the core levers that drive e-commerce growth: offer, conversion, creative, customer acquisition, and budget deployment. You know how to diagnose issues quickly using data, uncover opportunities others miss, and confidently present solutions that clients immediately buy into.

You’ll work closely alongside Media Buyers and Growth Executives to ensure strategic plans are executed effectively, campaigns move quickly, and performance continues to improve. You’re a strong communicator who can delegate clearly, align teams around priorities, and create momentum across accounts.

This is a high-impact role for someone who thrives at the intersection of strategy, execution, commercial thinking, and client leadership.

Your Impact

• Own strategic growth direction for a portfolio of e-commerce brands.
• Build and lead growth roadmaps tied to revenue, acquisition, and profitability targets.
• Diagnose growth opportunities and bottlenecks across offer, conversion, creative, landing pages, and budget allocation.
• Turn performance data into commercially-focused recommendations clients trust and act on.
• Drive campaign execution alongside Media Buyers and Growth Executives to maximise quality and throughput.
• Lead strategic client conversations with confidence and clarity.
• Deliver measurable business outcomes through testing, iteration, and strategic thinking.
• Use AI tools daily to improve efficiency, accelerate insight discovery, and increase execution speed.
• Help clients connect day-to-day marketing activity to long-term commercial growth.

Growth Strategy & Planning

• Develop and own comprehensive growth roadmaps aligned to client commercial goals.
• Build accurate forecasts and growth models grounded in performance data.
• Identify opportunities across acquisition, conversion optimisation, retention, creative strategy, and offer positioning.
• Analyse account performance to diagnose issues and uncover scalable growth opportunities.
• Adapt strategy proactively based on performance trends, platform shifts, and client priorities.
• Recommend strategic solutions with confidence and commercial clarity.

Strategic Execution & Collaboration

• Work closely with Media Buyers and Growth Executives to ensure strategic plans are executed effectively.
• Clearly communicate strategic priorities, testing roadmaps, and performance objectives.
• Delegate effectively and create alignment between strategy, creative, and execution.
• Improve operational throughput by increasing clarity, efficiency, and accountability across accounts.
• Ensure campaigns, creative, and media buying efforts remain aligned to client growth goals.

Client Leadership & Communication

• Build strong, trust-based relationships with clients as a true strategic growth partner.
• Lead strategic conversations and confidently guide clients through performance decisions.
• Present insights and recommendations in a clear, commercially-focused way.
• Set the narrative around account performance, opportunities, and next steps.
• Help clients understand not just what is happening in their business, but why it matters.
• Maintain a high standard of ownership, responsiveness, and communication.

Data-Driven Optimisation

• Use Shopify, Triple Whale, GA4, and ad platform analytics to monitor performance and identify opportunities.
• Translate complex data into actionable strategic recommendations.
• Continuously optimise account performance across creative, budget allocation, targeting, conversion rate, and offer positioning.
• Monitor key commercial metrics including ROAS, MER, CAC, AOV, contribution margin, and customer LTV.
• Drive a culture of experimentation and continuous improvement across accounts.

AI & Operational Efficiency

• Use AI tools daily to accelerate research, ideation, analysis, and strategic thinking.
• Leverage AI to streamline workflows, improve output quality, and increase operational efficiency.
• Identify opportunities where AI can unlock faster insight discovery or better decision-making.
• Stay ahead of emerging AI tools and workflows relevant to performance marketing and growth strategy.

Skills & Experience

• Minimum 3 years of hands-on experience managing paid media campaigns across Meta and/or Google.
• Deep understanding of growth levers including offer strategy, conversion optimisation, creative performance, and budget deployment.
• Strong commercial acumen with the ability to connect marketing performance to business outcomes.
• Proven ability to diagnose account challenges using data and recommend strategic solutions confidently.
• Excellent client communication and presentation skills.
• Strong understanding of creative strategy and performance-driven messaging.
• Experience collaborating closely with Media Buyers, Creatives, and wider delivery teams.
• High proficiency in Shopify, Triple Whale, GA4, and e-commerce analytics tools.
• Strong AI fluency and comfort integrating AI into day-to-day workflows.
• Highly organised with strong attention to detail and prioritisation skills.

Mindset

• You take extreme ownership of outcomes and accountability for performance.
• You are commercially minded and obsessed with results.
• You are proactive, solutions-driven, and calm under pressure.
• You communicate clearly and confidently.
• You thrive in fast-paced, high-performance environments.
• You are curious, adaptable, and continuously looking for ways to improve.
• You embrace AI and technology as leverage for better work and faster execution.

What Success Looks Like

6 Months

• Consistently driving measurable growth and strategic impact across client accounts.
• Trusted by clients as a key strategic advisor.
• Improving execution quality and operational throughput across accounts.
• Contributing strategic insight that improves performance outcomes.

12 Months

• Leading strategic direction across high-value accounts with strong retention and growth outcomes.
• Recognised internally as a specialist in growth strategy and commercial problem-solving.
• Contributing to improvements in process, strategic frameworks, and AI adoption.

24 Months

• Seen as one of the agency’s leading growth specialists.
• Driving transformational growth outcomes for major e-commerce brands.
• Helping shape the agency’s strategic growth philosophy and best practices.

• Enjoy 28 days of annual leave, giving you the time to recharge and maintain a healthy work-life balance.
• Benefit from our long-service reward scheme, with 1 additional day of annual leave awarded each year after 2 years of service.
• Work in a flexible hybrid model, with 2 days in our Central London office at the Roundhouse in Camden and the remainder from home.
• Access private health and life insurance, providing additional peace of mind and support for you and your family.
• Participate in our company pension scheme to help you plan and save for the future.
• Take advantage of a one-month annual work-abroad allowance, giving you the flexibility to work remotely from another location each year.