Customer Lifecycle Lead

Trade Me Role Description

At Trade Me, we're about connecting Kiwi to create the life they want. Whether it's the big things like finding a home, a job, a car or growing their business, or the smaller things, like finding that right bedside table or parting ways with some old stuff. At Trade Me our vision is to be the place where Kiwi look first.

We have an exciting opportunity for a talented Customer lifecycle lead to join our Customer Engagement team working in the Property vertical. Sitting at the intersection of Product, Data, and Marketing, you will act as a strategic partner to bridge the gap between our product roadmap and marketing automation capabilities. You aren’t just sending emails; you are building intelligent, automated ecosystems that react in real-time to how Kiwi buy, sell, and browse.

Here is what you can expect from this role:

• Journey Ownership: Lead the strategy and execution for high-impact journeys (Acquisition/Activation/Retention/Win-back), orchestrating seamless experiences across email, push, in-app messaging and content cards that drive business results
• Product Collaboration: Partner with Product squads to identify key moments in the user journey and embed automated messaging to drive high-value actions
• Segment Activation: Leverage segmentation models and intent signals to drive personalised engagement at scale
• Technical Leadership: Serve as the functional lead for our CRM platform (Braze), defining tracking with Data and Engineering to unlock new personalisation opportunities
• Continuous Optimisation: Lead hypothesis-driven experimentation to improve journey logic, timing and engagement
• Innovation: Proactively integrate Generative AI and automation tools into your workflow to accelerate content production and reduce time-to-market

What you will bring to our team:

• Experience: At least 4 years in a lifecycle, customer engagement or product marketing role
• Technical Savvy: Proven experience building automated, triggered journeys and hands-on experience with CRM platforms like Braze
• AI-Forward Mindset: A proactive interest in using AI to improve customer relevance and team productivity
• Analytical Mindset: The ability to turn data and insights into meaningful actions that improve retention
• Communication: Strong written and verbal skills, with the ability to write compelling content and influence stakeholders across the business
• Collaboration: A "can-do" attitude and the ability to work cross-functionally with analysts, designers and engineers

You'll have the best time working at Trade Me, and this is why:

#AI and Tech: We live and breathe AI in our daily tasks. We value curiosity and an open mind towards new tech, offering dedicated AI skilling to help you grow and thrive in a fast-changing landscape.
#Flexibility: Flexibility means different things to different people and we support you to find what works, including a home office set up and utilities allowance. We value team connection and come together in person on Monday and at least one other day a week.
#Wellness: Being your best self means caring for your physical and mental wellbeing, we offer lots of resources to help you along the way.
#Leave: We support you with leave when you need it, including 5 days of wellness leave each year and 10 days of sick leave from day 1.
#Social: Nothing beats getting together to have some fun and celebrate our success. Join us in the office on payday for company paid lunches. Regular Friday drinks and nibbles, annual Trade Me company awards, celebrations and more.
#Learning: Whether it's on the job, formal training, or mentoring, you'll grow with us from Day 1. We're big on internal mobility and look to our own talent first for new opportunities.

We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you so please send us your resume and a short cover note outlining the “Why”.

Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.

Check out the job description for this role here.