Marketing Lead (m/f/d) // YGO GmbH

Who we are YGO is building the AI infrastructure layer for travel. Fragmented booking journeys are being replaced by personalized, AI-driven experiences, but most travel companies' systems are complex, disconnected, and were never designed for modern AI. YGO bridges that gap. Our modular platform spans AI Search, Recommendations, Packaging, Content Automation, Customer Service, and AI Assistant Integration, enabling travel companies to modernize their customer experience without rebuilding their core systems. Leading European travel brands including Condor, DER Touristik, and Kurzurlaub already rely on YGO. We're backed by Caesar Ventures and the founders of FlixBus, HomeToGo, and GetAway Group, and we've just closed our Series A. The role You'll be our first marketing hire and build the function from the ground up. Sales is owned by our Head of Sales — your job is different: make sure enterprise buyers already know, understand, and trust YGO before sales ever reaches out. You'll turn a technically complex product into stories, proof points, and content that decision-makers actually care about, and define how we position ourselves, what we say, where we show up, and how the market perceives us. This isn't about chasing clicks or generating MQLs — it's about building reputation. What you'll do Positioning & Messaging: build and own our messaging framework across customers, partners, investors, and the broader market; sharpen our positioning as the AI infrastructure layer for travel; monitor competitors and industry trends. Content & Thought Leadership: write white papers, case studies, opinion pieces, and deep dives; build content formats across LinkedIn, newsletters, webinars, and video; own our website as our most important trust asset. Proof & Market Trust: turn customer conversations into case studies and references; communicate milestones and traction; build relationships with journalists, analysts, and podcast hosts; shape our presence at conferences and trade fairs. Founder & Company Communications: help position our founders as leading voices in AI for travel through LinkedIn content, articles, keynotes, and interviews; support investor communication. Sales Enablement: build pitch decks, one-pagers, case studies, and battle cards with our Head of Sales. Build the Marketing Function: establish our tone of voice, visual identity, workflows, and content processes from scratch. What we're looking for 4-8 years marketing complex B2B software (SaaS, AI, or enterprise). You understand complex products quickly and translate them into compelling stories, write exceptionally well in German (native/C2) and English, enjoy building from scratch, have startup experience, and have a strong feel for B2B communication — especially LinkedIn and long-form content. This isn't a performance marketing, paid acquisition, SEO, or demand-gen role. What we offer Build the marketing function from day one and work directly with the founders on strategy, positioning, and communication. Competitive compensation, hybrid work from our Berlin office, a full hardware/software setup, an annual learning and development budget, regular travel/AI/marketing event opportunities, and Urban Sports Club membership. Location: Berlin, Germany (Hybrid) | Full time | Department: GTM