Head of CRM
This role is a new senior role in our organization, and you will be leading the CRM growth strategy for Jaded London across Email, App and SMS. You will work alongside the Head of Ecommerce and the wider digital/marketing/brand team, defining and leading a cohesive strategy to optimise communications and create a world-class CRM proposition for Jaded London.
Responsibilities & Duties:
- Lead the business into the next phase of our new CRM and brand communications
- Set the global CRM strategy across App, Loyalty and Omnichannel proposition
- Align with brand marketing objectives across social, store and online
- Support the e-commerce and marketing team to build and scale our CRM initiatives
- Lead innovative and premium approach to personalisation across comms channels
- Focus on customer retention KPIs in line with overall business and marketing goals
- Lead commercial communications calendar alongside each relevant department
- Implement a lifecycle-centric customer segmentation and communication strategy
- Manage the end-to-end process of planning and implementing BAU activity ensuring
- coordination with key stakeholders across the brand
- Manage email automation to deliver customer-centric lifecycle campaigns to drive growth and improve customer KPIs
- Monitor and measure CRM performance in line with business targets, ensuring the automation of weekly, monthly and periodical reporting
- Responsible for database performance, keeping a close eye on churns, seeking out
- opportunities to drive high-quality opt-ins and adjust activity accordingly
- Build out the CRM proposition across email, SMS, App and brand collection drops
- Own the app install program alongside the Head of Digital Marketing
- Devise the USPs for CRM in App and how it links to wider CRM strategy (e.g. in line with our App-first collection drop strategy)
- Own the next phase of our Loyalty proposition and the link with online/retail stores
- 7+ years senior CRM management experience in a gen-z brand/retailer
- Strong knowledge of HTML
- Extensive experience working with CDP/ESP/CRM platforms, specifically Ometria
- Excellent knowledge of Microsoft Office
- Excellent communication skills
- Have experience managing calendars with outstanding organisational skills
- Have a passion for the Fashion industry or have previous from a related field
- 50% Employee Discount
- 24 days holiday per year (plus bank holidays)
- A paid day off on your birthday
- A paid moving day per year
- Hybrid Working Arrangements - 1 day per week WFH after 6 month probation
- Pension Scheme
- Bonus Scheme
- Employee Assistance Programme for you and your family
- £500 employee referral bonus scheme
- Local Business Discounts (cafés, fitness, beauty etc)
- North-West London office location directly located next to good transport links
- Casual office dress code (your style of dress is up to you, wear what you feel best in)
- Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
- Regular Office Social Events (e.g. payday socials)
Similar roles
Digital Marketing Manager
humm group·Auckland, New Zealand
We Dream. We Design. We Deliver. Join hummgroup, one of Australasia’s most successful and enduring non-bank financial services institutions. We specialise in fast, easy finance with a market-leading range of business asset finance, credit cards and point of sale payment plan solutions designed around the core needs of today’s businesses and retail consumers. Come join our team and be a…
- Full-time
- Skilled Migrant (Residence) — PR, points-based, no single employer
Senior VFX Artist
Lighthouse Games·Royal Leamington Spa, United Kingdom
Lighthouse Games is a new AAA studio in Leamington Spa. We are defined by our pedigree of talent and serious ambition to build a new best-in-class game. When you join us at Lighthouse, you’ll create the best work of your career within a collaborative, hybrid working environment. You’ll learn from the best and work alongside the future greats of the…
- Hybrid
- Full-time
Senior Material Artist
Lighthouse Games·Royal Leamington Spa, United Kingdom
Lighthouse Games is a new AAA studio in Leamington Spa. We are defined by our pedigree of talent and serious ambition to build a new best-in-class game. When you join us at Lighthouse, you’ll create the best work of your career within a collaborative, hybrid working environment. You’ll learn from the best and work alongside the future greats of the…
- Hybrid
- Full-time
Principal VFX Artist
Lighthouse Games·Royal Leamington Spa, United Kingdom
Lighthouse Games is a new AAA studio in Leamington Spa. We are defined by our pedigree of talent and serious ambition to build a new best-in-class game. When you join us at Lighthouse, you’ll create the best work of your career within a collaborative, hybrid working environment. You’ll learn from the best and work alongside the future greats of the…
- Hybrid
- Full-time
Material Artist
Lighthouse Games·Royal Leamington Spa, United Kingdom
Lighthouse Games, a cutting-edge AAA studio located in Leamington Spa, is on a mission to create a groundbreaking new IP that will set new standards in the gaming industry. We are looking for a talented and passionate Material Artist to join our dynamic Art team. Here, you will have the opportunity to unleash your creativity and craftsmanship while collaborating with…
- Hybrid
- Full-time
Marketing & Growth Manager
Tacto·Munich, Germany
YOUR IMPACT Procurement is the single biggest cost position for industrial companies, often over 50% of revenue. Tacto brings AI to strategic procurement so teams can move faster and unlock savings at scale. But in a world that's going increasingly digital, the companies that win are the ones that build real, physical relationships. As a Marketing & Growth Manager at…
- On-site
- Full-time
- Blue Card — tied; settle 21–33mo
Praktikum Online-Marketing / Marketing / StartUp
SEOMATIK GmbH·Bielefeld, Germany
Die SEOMATIK GmbH ist eine der führenden Online-Marketing-Agenturen in Europa. Als Full-Service-Agentur in der digitalen Vermarktung von Produkten und Websites liegen unsere Kernkompetenzen in den Bereichen Suchmaschinenoptimierung (SEO), Suchmaschinenwerbung (SEA) und Social Media Marketing (SMM). Aktuell bieten wir folgende Position: Praktikum Online-Marketing / Marketing / StartUp AUFGABEN Zu den Aufgaben im Praktikum gehören u.a. nachfolgenden Themen: * Suchmaschinenoptimierung (SEO) *…
- Remote
- Internship
- Blue Card — tied; settle 21–33mo
Go-to-Market - Cambridge, United Kingdom
speechify·Cambridge, United Kingdom
<p><strong>Mission</strong></p> <p>The mission of Speechify is to make sure that reading is never a barrier to learning. Over 50 million people use Speechify's text-to-speech products to turn whatever they're reading – PDFs, books, Google Docs, news articles, websites – into audio, so they can read faster, read more, and remember more. Google recently named Speechify the Chrome Extension of the…
- On-site
- Full-time
