CRM Manager
About Motorway
Motorway is the UK’s fastest-growing used car marketplace - our online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal. Founded in 2017, our award-winning, technology-led approach has redefined the experience of selling a car. Motorway is backed by some of the world’s leading technology investors, having raised £143 million in Series C funding.
This is a unique opportunity to join a fast-growing scale-up at a crucial phase of growth and help change an industry for the better.
About the team
The CRM team at Motorway supports the rest of the business with communications to sellers and dealers across multiple channels, in particular via email, SMS, WhatsApp, in-browser and notifications. We work closely with commercial, product and creative teams to make sure our communications support our business goals and make our seller and dealer experience as smooth as possible.
About the role
In this role, you'll join our Dealer (B2B) CRM team, and your main areas of focus will include:
Ensuring smooth dealer journeys by testing and improving automated communications, including smart recommendations, auction comms and more
Managing a campaign calendar, iterating and reporting back to the business on what we’ve learnt
Identifying and addressing dealer pain points
Key responsibilities will include:
Understanding and optimising our dealer journey
Getting close to our network of Dealers, who are our key customers and have a wide range of backgrounds, needs and objectives
Creating and managing journeys using emails, WhatsApp, notifications, and SMS
Executing ad hoc comms in line with our frequent product roll-outs
Conducting A/B tests to improve campaign performance
Working closely with the contacts in Dealer Marketing, the rest of the CRM team, Product and Dealer Services to deliver comms
Who you are
If you have:
Experience in customer lifecycle management and automation
A strong CRM background, particularly in campaign management and journey design
Solid data analysis skills, with some experimentation experience
Experience with tools like Braze, HubSpot and Looker
Excellent communication skills, both written and verbal
The ability to work independently and juggle multiple tasks
A keen eye for detail
A curious mind!
…then we’d like to talk to you.
Our interview process
Qualifying Screen - 30 minutes
Hiring Manager Interview - 45 minutes
Stakeholder interview stage - Victoria and member of CRM team/Dealer Marketing Manager 40 mins each
You can expect to hear back from us within a week of each interview stage. You'll have the opportunity to speak with a talent partner throughout the interview process should you have any questions or need any type of accommodations.
BENEFITS
We've got your back, in life's biggest moments and the everyday ones too.
Competitive salary
Equity scheme - we all share in Motorway's success
25 days holiday
Flexible working (2 days a week in our London office, with socials and snacks galore)
Private medical insurance via BUPA
Life assurance
Pension scheme (we contribute 5%)
Enhanced family leave (e.g. 26 weeks full pay for maternity or adoption)
24/7 Employee Assistance Programme
EV leasing scheme
Cycle to work scheme
Nursery salary sacrifice scheme
1 paid volunteering day a year
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Skills
- Marketing
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