Senior Manager - Digital Marketing
Strategy & Growth
- Own the digital marketing strategy for Freshservice, driving MQCs, pipeline, and revenue targets
- Define channel mix and investment strategy across paid search, social, display, video, and programmatic
- Make key budget allocation decisions to maximize ROI across the full funnel
- Identify growth opportunities and translate them into actionable, prioritized campaign plans
Ad Platform Expertise & AI-Driven Execution
- Lead strategy and execution across Google Ads, LinkedIn, Meta, Reddit, YouTube, and DV360
- Stay ahead of platform changes and AI-native features (smart bidding, Performance Max, AI creative tools) and apply them to drive efficiency
- Leverage automation and AI tooling to run a leaner, faster, and higher-performing demand gen engine
- Drive continuous experimentation on creative, audience, and bidding strategies to improve performance
Analytics, Measurement & Budget Management
- Own reporting, dashboards, and performance readouts for the digital marketing function
- Manage the Annual Operating Plan (AOP), budget tracking, and forecasting for the team
- Build a rigorous measurement framework that connects digital activity to MQCs, pipeline, and revenue
- Partner with Analytics to ensure clean attribution, accurate tracking, and actionable insight
Stakeholder Management
- Build and maintain strong working relationships with Sales, Marketing, Web, Ops, Analytics, and PMM
- Deliver exec-ready reviews and readouts that clearly communicate performance, strategy, and trade-offs
- Align cross-functional teams around shared goals, timelines, and campaign plans
- Represent the digital marketing function in leadership and planning forums
People Leadership
- Lead, mentor, and develop a team of digital marketers, investing in their growth and career progression
- Provide clear direction on key initiatives and projects so the team can execute with confidence
- Foster a culture of performance, accountability, and continuous learning within the team
- Remove blockers, set priorities, and ensure the team is focused on the highest-impact work
- 10+ years in digital marketing, with at least 4 years in a leadership or senior manager role
- Proven track record of driving pipeline and revenue through paid digital channels in a B2B SaaS environment
- Deep hands-on experience with Google Ads, LinkedIn, Meta, Reddit, YouTube, and DV360
- Strong understanding of how AI and automation are evolving across ad platforms and the ability to operationalize these capabilities
- Excellent analytical skills with experience owning budgets, forecasting, and AOP planning
- Strong people manager with a genuine investment in team development and performance
- Ability to produce exec-ready reporting and communicate clearly with senior stakeholders
- Experience working cross-functionally across Sales, Marketing, Ops, Analytics, and PMM
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.
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