VP of Creative, Design & Marketing (CEO Right-Hand)

About Maze Theory

Maze Theory is a pioneering studio driven by "Storytelling 3.0" - creating next-generation immersive gaming and narrative experiences that cross boundaries across VR, XR, PC, console, and emerging spatial platforms. By blending active player presence with iconic global IP (such as Peaky Blinders: The King’s Ransom, Doctor Who, and Project Hail Mary), we put players at the heart of extraordinary worlds.

 

Role Overview

We are seeking an exceptional VP of Creative, Design & Marketing to act as the direct strategic right-hand to the CEO. Drawing inspiration from top-tier immersive design leadership, this role bridges VR/XR creative vision with market positioning, brand identity, and audience acquisition.

As a fully remote UK-based executive, you will lead the end-to-end creative trajectory of our VR titles and visual IP - from early spatial design concepts and virtual gameplay mechanics to brand narrative, high-impact marketing campaigns, and social/community growth.

This is a hands-on position for someone ready to deliver unforgettable interactive experiences and pioneer a new form of immersive storytelling – there is a focus on ‘doing’ and making the smart decisions, quickly and effectively - you will be expected to roll your sleeves up as well as be strategic.

1. Executive & Strategic Leadership (CEO Right-Hand)

• Strategic Partnering: Collaborate directly with the CEO to define studio vision, portfolio roadmaps, and spatial gaming positioning. Translate executive growth goals into executable creative, VR design, and go-to-market strategies.
• IP & Platform Pitch Leadership: Co-lead high-stakes pitches to major IP holders, platform partners (Meta, PlayStation VR2, Apple, SteamVR), and strategic investors - translating complex VR/XR design concepts into compelling commercial visions.
• Remote Team Leadership: Drive cross-departmental alignment across remote Game Design, VR R&D, Art, Brand Marketing, and Social/Community to foster a unified creative voice.

2. VR & Immersive Design Direction

• VR & Spatial Design Vision: Oversee high-level aesthetic quality, spatial UX/UI, comfortable motion mechanics, and player immersion across all active virtual reality projects.
• Immersive World-Building: Champion dynamic visual storytelling and interactive environment design, maintaining canon and brand fidelity when adapting tier-1 external IP to 6DoF VR environments.
• Spatial R&D & Innovation: Drive creative exploration into cutting-edge VR hardware capabilities, mixed reality (MR/AR), hand-tracking, and spatial audio to keep Maze Theory at the absolute forefront of immersive technology.

3. Brand, Product Marketing & Social Engagement

• Go-To-Market & Storefront Execution: Architect and direct global marketing strategies for VR title launches, hardware bundles, and platform expansion across Meta Quest, PS VR2, Google, Apple, Pico and SteamVR storefronts.
• Visual & Creative Campaigns: Lead the creative production of all marketing assets - trailers capturing the feeling of VR presence, mixed-reality capture videos, key art, and press/event reveals.
• Social & Community Growth: Build a cohesive social media strategy targeting both core VR enthusiasts and mainstream gamers. Transform player presence in-game into active engagement off-game across Discord, X, TikTok, YouTube, and VR-focused communities.
• Data-Informed Strategy: Partner with marketing analysts to monitor VR player sentiment, acquisition funnel metrics, and marketing ROI, iterating campaigns based on player behaviour.

Your Profile

·      Location: Must be based in the UK (Fully Remote with occasional travel for leadership offsites, media events, and partner meetings).

·      VR & Immersive Expertise (Essential): Hands-on experience and deep industry knowledge in virtual reality (VR) game design, hardware constraints, spatial interaction principles, and the unique challenges of marketing VR experiences.

·      Proven Executive Track Record: 10+ years of senior creative leadership experience (Creative Director, Head of Studio/Design, VP) within game development, interactive entertainment, or VR studios.

·      Multi-Discipline Mastery: Proven ability to synthesize VR Game Design with Brand Marketing, Visual Communications, and Digital Community Growth.

·      IP Management & Pitching: Deep expertise working collaboratively with global IP holders, licensors, showrunners, and platform stakeholders.

·      Executive Presence: Strong public speaking and representation skills across media, conferences, VR platform showcases, and investor pitches.

• Competitive Salary

• Remote-first Studio
• Unlimited holidays
• Healthcare with Vitality
• Working alongside a friendly, flexible, and highly talented team
• Opportunity to work on big-name IPs