Growth Marketing Lead
About the Role
We're a fast-growing AdTech company (50–100 people) that combines human-made ad creative production with AI-driven testing and learning to help brands scale winning paid social campaigns. Think of us as a creative intelligence layer for performance marketing — we make ads, and every ad teaches the next one.
As our Growth Marketing Lead, you'll sit at the intersection of strategy, media, and creative intelligence. You'll own high-impact client accounts, steer substantial media budgets, and work cross-functionally with forward-deployed creative teams and media buyers to drive efficient, scalable growth. This is a primarily client-facing and strategic role — but you're equally comfortable rolling up your sleeves and getting into the tactical weeds.
This role is based on-site in New York City. Visa sponsorship is not available.
What You'll Do
Oversee annual media budgets ranging from $5M to $50M across Meta, TikTok, and Google — driving efficient spend and account scalability
Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews (QBRs)
Develop cohesive growth strategies that place creative at the center of paid advertising programs
Translate creative performance data into clear, actionable insights for clients, creative teams, and media buyers
Identify and execute optimizations across funnel strategy, signal quality, offer testing, and measurement frameworks
Partner closely with on-site creatives and media buyers to turn performance insights into high-performing content and scaled campaigns
What We're Looking For
Required:
4–8 years of paid media experience; agency and/or consumer app background strongly preferred
Deep expertise in Meta (Facebook/Instagram) paid advertising platforms and campaign management
Proven track record managing accounts with seven-figure+ annual media budgets ($1M+)
Experience running paid media campaigns across Meta, TikTok, and Google
Strong analytical skills — ability to translate performance data into strategic recommendations
Experience developing growth strategies that tightly integrate creative performance with media buying
Excellent presentation and communication skills; comfortable leading QBRs and executive stakeholder meetings
Experience optimizing media efficiency beyond standard dashboard metrics (funnel strategy, offer testing, incrementality, etc.)
Nice to Have:
Deep understanding of mobile advertising measurement systems including SKAN, AEM, and MMPs
Experience working in agency environments managing multiple client accounts simultaneously
Background in consumer app or mobile-first product growth marketing
Compensation & Benefits
Salary: $130,000 – $175,000 per year, depending on experience
Opportunity to work with a high-growth team at the cutting edge of paid social and creative intelligence
Collaborative, in-office environment in New York City
Location
This is a fully on-site role based in New York City, NY. Candidates must be authorized to work in the United States — visa sponsorship is not available for this position.
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Skills
- Engineering
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