Head of GTM
About the Role
An early-stage ambient AI / personal productivity startup is hiring a Head of GTM to fully own go-to-market strategy and brand — from funnel logic to narrative — across both strategy and execution. This is a founding-level, player/coach role that is critical to launching and scaling the product, driving acquisition, and building market presence from zero.
The company is building an ambient intelligence system — combining hardware, software, memory, and AI — designed to seamlessly integrate into daily life, reduce cognitive load, and help people focus on what matters most. Think of it as a continuous context layer that learns user patterns, manages follow-ups, and handles the administrative "small loops" that drain attention.
This is a 0→1 hire for a company at early/seed stage. You will shape how the product enters the market and how the brand is perceived by early adopters.
What You'll Do
Own end-to-end GTM strategy, including funnel logic, beta-to-launch sequencing, and channel mix (founder-led outreach, KOL activation, community platforms, Product Hunt, Hacker News, and more).
Develop the brand narrative, voice, and positioning from scratch — identifying and resonating with early-adopter audiences.
Build and optimize beta acquisition funnels; use conversion data to continuously reallocate effort across channels.
Direct and coach all individuals involved in GTM and marketing efforts in a true hands-on player/coach capacity.
Create a comprehensive, repeatable GTM and brand playbook for the team to leverage post-launch.
What We're Looking For
Required:
10–12+ years of experience, with a proven track record owning end-to-end GTM execution and brand/positioning for a startup launch (Seed through Series B).
Demonstrated ability to grow a product from zero awareness and zero brand equity.
Experience sequencing multi-channel beta-to-launch plans and crafting compelling brand narratives.
Comfort with ambiguity and prior experience as a first/founding GTM hire.
Experience directing and coaching GTM or marketing personnel alongside doing the hands-on work yourself.
Ability to build repeatable playbooks for post-launch scaling.
Nice to Have:
Experience with consumer AI or hardware-adjacent startups.
Familiarity with community-led or Product-Led Growth (PLG) models.
Awareness of the "trust gap" dynamics around the origin of consumer tech products.
An existing operator network or professional following on X/LinkedIn.
Bilingual capabilities.
Understanding of "second brain" / Personal Knowledge Management (PKM) personas.
Not a fit if: You are a single-discipline specialist (brand-only or GTM-only), primarily a large-company operator, management-only without hands-on execution experience, or have no 0→1 startup background.
Compensation & Benefits
Compensation details are not publicly listed for this role. This is an equity-meaningful, founding-level position at an early-stage startup. Specific package details will be discussed during the interview process.
Note: Visa sponsorship is not available for this role.
Location
Location details are flexible for the right candidate. The company is at early stage and operates in the consumer AI / ambient intelligence space.
Find more English Speaking Jobs in Germany on Arbeitnow
Skills
- Engineering
Similar roles
Werkstudent:in Supply Chain - Hybrid oder Remote, 20h / Woche
buah·Worldwide
WER WIR SIND Wer Wir Sind: buah – Mission Healthy Snacks & Top-Arbeitgeber Wir sind buah – seit 2015 ein erfolgreiches Grown-up, das es unter die Top 26 in Deutschland geschafft hat. Unsere Mission ist es, durch innovative Healthy Snacks und eine herausragende Arbeitgeberqualität Begeisterungsmomente zu schaffen. * Kultur & Flexibilität: Wir leben unsere Werte und bieten Dir maximale Flexibilität…
- On-site
- Internship
UAM (BlessedApps)
Gismart·Worldwide
About us: Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with…
- On-site
- Full-time
Creative Marketing Manager (FitMe)
Gismart·Worldwide
ABOUT US: Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with…
- On-site
- Full-time
Compliance Manager
Gismart·Worldwide
About us: Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with…
- On-site
- Full-time
User Acquisition Manager (Radiotech)
Gismart·Worldwide
ABOUT US Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have recently reached an important milestone of 1B+ downloads worldwide, moving closer to our mission of supporting people on their self-improvement journeys. Headquartered in London, Gismart is a global company with a team of 400+ people…
- On-site
- Full-time
Creative Marketing Lead
Gismart·Worldwide
About us: Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with…
- On-site
- Full-time
Avionics Manufacturing Team Lead
The Exploration Company·Munich, Germany
Here at The Exploration Company, we are developing, producing, and operating Nyx, a modular and reusable space orbital vehicle that can eventually be refuelled in orbit and that can carry cargo - and potentially humans in the longer run. The Avionics Manufacturing Team Lead will be responsible for managing a team of technicians to assemble, integrate, and test avionics equipment…
- On-site
- Full-time
- Blue Card — tied; settle 21–33mo
EGSE Engineer
The Exploration Company·Munich, Germany
Here at The Exploration Company, we are developing, producing, and operating Nyx, a modular and reusable space orbital vehicle that can eventually be refuelled in orbit and that can carry cargo - and potentially humans in the longer run. Key Responsibilities: * Design, develop, and maintain Electrical Ground Support Equipment (EGSE) sub-system and system level testing * Define and implement…
- On-site
- Full-time
- Blue Card — tied; settle 21–33mo
