Lifecycle Marketing Specialist
Freshworks is looking for a Lifecycle Marketing individual contributor to execute nurture campaigns across our Employee Experience (EX) product family — Freshservice, ESM, D42, Firehydrant, and Freddy AI. Reporting to the Lifecycle Marketing Manager, you’ll own day-to-day execution of the pod’s always-on and re-engagement nurture programs, keeping 501+ segment accounts moving through the funnel between paid and ABM touches. You’ll partner closely with Content Strategy, Digital Marketing, and Product Marketing to keep messaging relevant across each stage of the customer journey.
What you’ll do at Freshworks:
- Execute nurture campaigns across the EX product family’s active programs, including always-on demand gen, trial journey nurture, re-engagement, and reincentivization/win-back
- Own and revamp underperforming programs as needed, ensuring each has clear KPIs and reporting
- Partner with the Lifecycle Marketing Manager on journey-framework build-out, including personalization and dynamic content infrastructure
- Partner with Digital Marketing on the hand-off of syndication leads into nurture, and with Sales/SDR teams on MQL scoring thresholds and hand-off rules
- Partner with Content Strategy and Product Marketing to align nurture messaging to each stage of the buyer journey
- Monitor email and database health (deliverability, unsubscribes, blacklist status) across owned programs
- Report on program performance against KPIs and recommend optimizations based on campaign data
- 4–6+ years of experience in B2B email/lifecycle marketing, ideally at a SaaS company
- Hands-on experience with marketing automation platforms (Marketo preferred), including building nurture logic, triggers, and segmentation
- Familiarity with CRM systems (Salesforce) and lead scoring/routing processes
- Working knowledge of HTML/CSS as it relates to email production
- An analytical mindset — comfortable pulling and interpreting campaign performance data to inform iteration
- Experience partnering cross-functionally with content, demand gen, and sales teams
- Knowledge of email deliverability and compliance best practices (GDPR, CCPA)
We're committed to building a workplace that reflects the diverse world we serve. At Freshworks, you'll find inclusive teams, flexible thinking, and opportunities to grow your career - while making work better for millions.
If this sounds like a journey you want to be part of, we'd love to meet you. Let's building something refreshing together.
The annual base salary range for this position is $123,000 - $152,000 Base Salary.
Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.
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