Performance Marketing Executive - Content (Bengali)
In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.
Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved. We now operate dozens of live apps across categories like:
- Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
- Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
- Agri Consulting – farmer-first advisory in local languages (AgriLokal)
- Lokal Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs)
- Social & Community – Place to find & post social updates (Lokal app)
- Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
- Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
- Advisory Services – early bets in legal help, financial guidance, career counselling, and more
Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for. This is the story new teammates walk into: a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centere — access changes lives.
We ship fast. We learn fast. We build for Bharat.
We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital
About the role :
We are looking for a hands-on Performance Marketing professional to manage end-to-end digital marketing—from running ads and creating content ideas to tracking and optimizing performance.
This is a high-ownership role where you will be responsible for results, not just execution. Training and guidance will be provided.
Key Responsibilities :
- For each app you work on, you'll study the audience, the market, and the competition - then write ads that get people to download and make that first purchase.
- You decide the angle, the hook, the format, and the script - and you write it yourself.
- You'll brief designers and video editors on your concepts and follow through until the output matches your intent.
- You'll ship multiple creative variants per campaign (80-100 per week) - fast cycles, not one polished ad a week.
- You run your own A/B tests, read the results, and decide what to try next.
- You track what's working in each market and make sure the creative feels native to that audience.
Must-Have
- 1–3 years of experience in performance marketing content or growth marketing.
- Hands-on exposure to Meta Ads & Google Ads campaigns.
- Strong copywriting skills (English + regional language preferred).
- Understanding of performance metrics like CAC, ROAS, CPI, CTR.
- Experience working with creative and video teams.
- Data-driven mindset with strong analytical skills.
What We Offer :
- End-to-end ownership of marketing
- Training and mentorship from leadership
- High learning curve with direct business impact
- Performance-based growth opportunities
Why This Role Is Exciting :
- You will directly drive growth through paid marketing and experiments
- You will own end-to-end performance—from ads to insights and optimization
- You will test, learn, and scale what works with real business impact
- High visibility with leadership and a steep learning curve
Similar roles
Senior AI Engineer
Nacre Capital·India
About Us Aquaticode builds artificial intelligence solutions for aquaculture. Our core competency lies at the intersection of biology and artificial intelligence, utilizing specialized imaging technology to detect, identify, and predict traits of aquatic species. We value commitment and creativity in building real-world solutions that benefit humanity. About Nacre Capital We were founded by Nacre Capital, a venture builder focused on…
- Remote
- Full-time
Wellbeing Officer & Psychologist.
Anglo-Eastern Ship Management·Mumbai, India
Assistance with Wellbeing responsibilities and counselling ROLES ACCOUNTABILITIES Seafarer Engagement & Wellbeing Connect: Connecting with Sea Staff and vessel teams through regular wellbeing calls and engagement activities to understand their experiences, concerns, interpersonal and social challenges, and overall transition and adjustment. Documenting relevant feedback and observations and sharing key insights with the Wellbeing team. · Wellbeing Connect: Conducting Wellbeing Connect…
- Full-time
Meta Ads - Content (Performance Marketing-Hindi)
Lokal App·Bengaluru, India
ABOUT LOKAL In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually,…
- Full-time
Video Editor / Cutter Social Media (m/w/d)
GORNATION GmbH·Münster, Germany
Du liebst schnelle Schnitte, starke Hooks und Content, der in den ersten Sekunden Aufmerksamkeit gewinnt? Wir sind GORNATION - eine Sportmarke aus Münster, gegründet 2015 mit der Mission, Calisthenics weltweit zu stärken. Unsere Produkte werden in über 100 Ländern genutzt - von Trainings-Equipment bis Streetwear. Social Media ist einer unserer wichtigsten Wachstumstreiber. Auf Instagram erreichen wir bereits über 265.000 Menschen…
- On-site
- Full-time
- Blue Card — tied; settle 21–33mo
Werkstudent*in - Organic Content (m/w/d)
HEY HOLY GmbH·Frankfurt am Main, Germany
Unsere Mission bei HEY HOLY: Die Gesundheit von Hunden durch Ernährung auf ein neues Level heben. Statt One-Size-Fits-All setzen wir auf rassenspezifisches, funktionales Futter, entwickelt mit Tierärzt*innen und mit dem Ziel, jedem Hund ein langes, gesundes Leben zu ermöglichen. Was 2022 als Idee begann, ist heute ein stark wachsendes DTC-Abo-Modell mit über 20.000 belieferten Hunden. Unser 15-köpfiges Team soll bis…
- On-site
- Full-time
- Blue Card — tied; settle 21–33mo
Performance Marketing Manager (w/m/d) - Google Ads & LPs
mendalis. | Online Marketing Agentur·Nuremberg, Germany
Let's ROCK! Wir suchen einen enthusiastischen und erfahrenen Performance Marketing Manager Mitarbeiter (m/w/d), der/die sich leidenschaftlich für die Welt von Google Ads, Landing Pages, Online Shops begeistert 🤩 AUFGABEN Entwicklung, Implementierung und Überwachung von Google Ads Kampagnen und Landing Pages, um die Conversions und den Umsatz zu steigern. * Konzipierung, Erstellung und Verwaltung von Google Ads-Kampagnen. * Kundenbetreuung und -beratung…
- On-site
- Full-time
- Blue Card — tied; settle 21–33mo
Product Marketing Manager: B2B Software (m/w/d)
Soley GmbH·Munich, Germany
Bei uns sitzt Marketing nicht am Ende der Kette. Du bist von Anfang an dabei: wenn Produkte entstehen, wenn Kunden gewonnen werden und wenn Argumente gebaut werden, die standhalten. AUFGABEN * Positionierung und Messaging. Du machst klar, warum Product Mining eine eigene Kategorie ist, warum Soley und warum jetzt. Du entwickelst differenzierte Botschaften je Entscheiderrolle und grenzt uns belastbar ab:…
- On-site
- Full-time
- Blue Card — tied; settle 21–33mo
Marketing Lead: Content, GTM & Events | B2B SaaS
Soley GmbH·Munich, Germany
Soley baut mit Product Mining eine neue Softwarekategorie für Industrieunternehmen. Wir haben tiefes Produktwissen, starke Kundenprojekte und direkten Zugang zu Entscheidern - was fehlt, ist jemand, der daraus konsequent kommerziell wirksames Marketing macht. Wir suchen keinen reinen Product Marketer, Demand-Gen-Spezialisten oder Content Manager, sondern einen erfahrenen B2B-Marketer mit außergewöhnlicher Content- und Kommunikationsstärke, der Marketing gleichzeitig steuert und selbst umsetzt. Unser…
- On-site
- Full-time
- Blue Card — tied; settle 21–33mo
