Sr. Product Manager - AI Growth

About Us
HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 1 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users  with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames.

Our People
With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

Our Impact
As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.
 
Role Overview
We are hiring a Senior Product Manager – AI Growth to drive adoption, engagement, and monetization across HighLevel’s AI product suite. This role is designed for builder PMs who combine strong product instincts with hands-on execution. You will operate as a “Team of One” product owner responsible for identifying growth opportunities, shipping experiments, and building AI-powered experiences that increase product usage and revenue.
 
What You’ll Do

 
AI Growth Strategy
- Identify where AI can most meaningfully improve activation, retention, expansion, and
revenue.
- Translate AI capabilities into clear user value and growth loops.
- Define the roadmap for AI-driven adoption across HighLevel products.

 
Activation & Adoption
- Own the AI usage funnel: discovery → activation → depth → retention → expansion.
- Design onboarding, prompts, and product experiences that make AI features easy and valuable
to use.
- Improve AI discoverability and engagement across the product.

 
Experimentation & Growth Engineering
- Run rapid growth experiments across UX, pricing, feature access, and messaging.
- Prototype experiments using AI development tools and lightweight coding frameworks.
- Partner with engineering to scale successful experiments.
 
Monetization & Pricing
- Identify opportunities to monetize AI capabilities through pricing, packaging, and usage-based
models.
- Partner with GTM teams to launch and iterate on AI offerings.

 
Analytics & Insights
- Define metrics including activation, WAU/MAU, feature depth, and expansion revenue.
- Instrument events and analyze funnels to guide iteration.

 
What Success Looks Like
- Increased adoption of AI features
- Higher engagement with AI workflows
- Revenue growth driven by AI products
- Faster experimentation cycles

 
Minimum Qualifications
- 8–10 years of product management experience
- Experience working on growth, adoption, or monetization problems
- Experience shipping AI-powered features or products
- Strong data-driven decision making

 
Preferred Qualifications
- Hands-on coding or prototyping experience (1–2+ years)
- Experience with LLM APIs, AI tools, or agent frameworks
- Familiarity with SaaS growth loops and product-led growth
- Portfolio, GitHub, or prototypes demonstrating builder capability

 
Who This Role Is For
- Product managers who build and ship.
- Builders who prototype ideas and move quickly from concept to product.
- PMs who leverage AI tools, automation, and code to accelerate product development.

Why Should You Join Us?
At HighLevel, we foster an exciting and dynamic work environment driven by a passionate team. We believe in a collective responsibility where no task is considered someone else's job. Our unwavering focus is on providing value to our users, and we achieve this by delivering solutions swiftly through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters. Every good idea is put to the test, ensuring that we maintain a high standard of innovation. We prioritise the well-being of our team, recognizing that by taking care of them, they can better serve our users. We embrace the concept of continuous and iterative improvement, understanding that progress is an ongoing journey. We are also a well funded & profitable company. 
 
Join us at High Level, and you will have the opportunity to learn the intricacies of scaling a B2B SaaS startup and develop impactful products that cater to the needs of our customers.

 
Equal Employment Opportunity Information
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
 
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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.