Senior Manager, Sales & Marketing Strategy (NSW & Affiliate Partnerships)

Ticketek Entertainment Group (TEG) is a Live Experience Group that helps people discover, access and experience the unforgettable. We believe Life is better live®.

With over 50 years in live entertainment, we sell more than 30 million tickets annually, connect with 30 million fans across Australia and New Zealand, and bring 18,000+ events to life each year. Headquartered in Sydney, we operate globally across eight pillars: Ticketing, Live Touring, Sport, Immersive Experiences, Customer & Data Solutions, Venues, VIP Experiences and Partnerships. Through our integrated operating model, we bring the best live content, ticketing and technology to our partners and create unforgettable memories that last a lifetime

Our values guide everything we do: we partner with purpose, empower boldness within clear boundaries, and celebrate human connection – always putting the fan first.

The Role

The Senior Manager, Sales & Marketing Strategy – NSW & Affiliate Partnerships holds a dual mandate. First, in common with the other Senior Manager, Sales & Marketing Strategy roles, this position partners with a portfolio of contracted NSW venues and promoters, interpreting audience and purchasing behaviour data, sales trends and web analytics to design strategies that maximise ticket sales and yield. 

Second, and unique to this role, the position owns TEG's affiliate marketing program end-to-end via the Impact platform, including affiliate recruitment, commission strategy, and building affiliate capability across the wider Client Solutions team

Outcomes to Deliver

Here's what success looks like in this role:

• NSW portfolio strategy — Interpret audience, purchasing behaviour, sales trend and web analytics data for each venue and promoter in the NSW portfolio, and translate it into account plans and strategies that maximise ticket sales and yield.
• Affiliate platform ownership — Own TEG’s affiliate marketing program end-to-end on the Impact platform, including affiliate recruitment, commission strategy and day-to-day platform administration, delivering measurable incremental ticket sales.
• Capability uplift — Build the capability of peer Senior Managers and the wider Client Solutions team to confidently identify and pitch affiliate marketing opportunities within their own portfolios.
• Cross-team coordination — Partner closely with Ticketek Marketing, TEG Media and TEG Intelligence to keep NSW strategies deliverable, and champion the full TEG marketing, media and intelligence capability with clients.
• Commercial governance — Own ticket sales and yield performance across the NSW portfolio and the commercial performance of the national affiliate program, ensuring privacy, contractual and consumer law obligations are met.

Capabilities to Bring

Here's what you'll bring to the role:

• Data-led strategist — experience in a sales, marketing strategy or account management role with a strong data or analytics component, ideally within ticketing, entertainment, media or events.
• Affiliate platform expertise — direct experience managing an affiliate marketing program, ideally on Impact or a comparable affiliate network platform, including designing and managing commission structures.
• Analytical translator — strong working knowledge of audience/purchasing behaviour data, sales trend analysis and web analytics, with the ability to turn data into practical client-facing strategy.
• Relationship builder — strong relationship management skills, equally comfortable as a trusted client advisor and an internal capability coach to peers.
• Privacy-savvy — a solid understanding of data privacy obligations relevant to client, affiliate and consumer data handling.
• Bonus points — existing affiliate or partner network relationships in entertainment, ticketing or events, experience upskilling peers, and familiarity with pricing/yield optimisation tools.

So, What Does TEG Offer?

We’re Australasia’s home of live entertainment – from stadium tours to your local comedy show – and we look after the people who make it happen.

• Front row perks: Front row and backstage access to live moments – free and discounted tickets to shows, sport and festivals across our network, plus presales and staff allocations for major on-sales
• A global stage: Headquartered in Sydney with offices across seven countries and four continents, working alongside some of the biggest names in Australian and international live entertainment
• Flexibility: Hybrid and flexible working, with flexible hours where your role allows
• Parental leave for everyone: Paid leave for primary caregivers regardless of gender, with real support returning to work
• Leave, your way: Annual leave plus extras like birthday leave and purchase leave
• Your backstage crew: Confidential support via our Employee Assistance Program (EAP), including career coaching for you and your family, plus free flu vaccinations
• Giving back: One paid volunteer day a year to support our community
• Your next act: Structured development programs like Ticketek Academy, secondments to major events, and career paths tailored to your interests and skills
• Recognition that means something: ALL STAR Awards and service milestones, celebrating the people and teams who bring our values to life every day

TEG is an equal opportunity employer committed to embracing a diverse and inclusive work environment.

If this sounds like the opportunity for you, we welcome you to apply. We believe in creating a place where our people can do their best work!

Learn more about TEG here – www.TEG.com.au

Only direct applications will be considered. No recruiters please