Senior Field Marketing Manager
As a Field Marketing Manager at Siteimprove, you will lead the strategy and execution of high-impact field marketing initiatives that drive demand generation, pipeline acceleration, and brand growth across international markets, with a primary focus on our EU markets. This role owns regional field marketing strategy and associated pipeline targets, translating global priorities into locally relevant, scalable programs that directly support revenue objectives.
You are an experienced strategic partner to regional sales leadership, responsible for shaping integrated inbound and outbound marketing programs, influencing go-to-market plans, and optimizing investment based on performance insights. With a deep understanding of regional market dynamics and buyer behavior, you will proactively identify growth opportunities, guide program prioritization, and continuously refine field marketing approaches through data-driven analysis. This role also serves as a key connector between global marketing, sales, and cross-functional stakeholders to ensure alignment, consistency, and measurable business impact.
What you will be doing
Own the regional field marketing strategy, developing and executing integrated, multi-channel plans that align with global priorities while addressing regional market dynamics to drive sustained demand generation, pipeline growth, and brand impact to meet regional pipe goals.
Event Strategy and Management:
Lead the strategy, planning, and execution of high-impact regional and multi-market events—including conferences, trade shows, executive programs, webinars, and roadshows—ensuring clear objectives, strong sales alignment, and measurable contribution to pipeline and revenue.
Campaign Localization and Optimization:
Serve as the regional expert in adapting and scaling global campaigns, ensuring they are localized effectively to meet market needs, resonate with target audiences, and deliver consistent brand messaging while maximizing performance.
Demand Generation and Funnel Ownership:
Design, execute, and optimize comprehensive demand generation and lead nurturing programs across the full buyer journey, partnering with sales to influence pipeline velocity, conversion rates, and revenue outcomes.
Sales Partnership and Stakeholder Leadership:
Act as a strategic partner to regional sales leadership, collaborating on go-to-market planning, account-based initiatives, and territory priorities to improve lead quality, sales enablement, and overall marketing impact.
Performance Measurement and Data-Driven Decision Making:
Define success metrics, analyze performance data, and leverage market insights to continuously optimize programs, inform investment decisions, and clearly communicate results and recommendations to senior stakeholders.
Integrated Multi-Channel Campaign Leadership:
Lead the development and execution of integrated campaigns across email, digital advertising, social, and other channels, ensuring cohesive execution, consistent messaging, and alignment from strategy through delivery.
Brand Leadership and Regional Positioning:
Champion brand consistency and positioning across assigned regions, ensuring a strong, differentiated, and locally relevant brand presence across all field marketing initiatives.
Budget Ownership and Resource Allocation:
Own and manage regional field marketing budgets, making strategic investment decisions to maximize ROI, scale high-performing initiatives, and balance short-term impact with long-term growth.
Marketing Technology and Enablement:
Leverage and optimize marketing technology platforms—including Pardot, HubSpot, 6sense, and CRM systems—to improve campaign execution, targeting, measurement, and reporting, while driving best practices across the region.
Additional Leadership Contributions:
Contribute to broader field marketing initiatives, mentor junior team members as needed, and support cross-functional projects that advance regional and global marketing objectives.
This position is currently designated as Out of Scope for FedRAMP-authorized systems and environments. Individuals in this role are not expected to require access to systems or data within the FedRAMP authorization boundary as part of their regular job responsibilities.
If business needs change and the role is expanded to include access to FedRAMP-authorized systems or data, any required verification, authorization, confidentiality, or access-control requirements must be successfully completed before such access is granted.
What we will require of you
In addition, we hope you will appreciate:
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.
Siteimprove is a global corporation that has developed data practices to ensure your personally identifiable information is appropriately protected. Please note that personal information may be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in accordance with our Privacy Policy at https://siteimprove.com/en/privacy/.
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Skills
- Field Marketing
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