Digital Performance Marketer - Meta
About Us
AI Accountant (AiA) is building an AI-native platform to automate accounting, bookkeeping, and compliance workflows. Backed by Y Combinator, we are category-defining fintech innovators simplifying financial operations for modern businesses globally.
Job Summary
We are hiring a Digital Performance Marketer – Meta (5–8 years) to own our paid acquisition engine across India. You will independently manage amonthly budget, driving qualified lead volume at target CPQL and building downstream sales pipeline.
Where You Can Create Impact
- Campaign Ownership: Scale Meta (FB/IG) Ads end-to-end with ₹20L+/month spend, hitting strict CPQL and pipeline targets.
- Account Architecture: Build structured prospecting, retargeting, and lookalike layers using a mix of Advantage+ and manual controls.
- Creative Testing: Lead a high-velocity engine producing 15–25 ad variants/month (UGC, founder-led, short-form video), directing designers and video producers.
- Lead Quality Loop: Collaborate with sales on form design, intent qualification, and spam control via weekly closed-loop CRM reviews.
- Tracking & CRO: Own Pixel, CAPI, offline conversion uploads, and value-based bidding; run continuous landing page A/B tests.
Must Haves:
- 5–8 years in performance marketing, with 3+ years managing Meta Ads for B2B / SaaS / Fintech
- Proven experience managing ₹20L+/month budgets in the Indian market.
- Demonstrated ability to target SMB owners and finance ICPs without relying solely on job-title targeting.
- Hands-on expertise in Pixel, CAPI, server-side tracking, and offline conversions.
- Skilled in writing hooks, scripting, and executing structured creative sprints.
- Focus on pipeline value and CRM revenue attribution over top-of-funnel CPL.
Good to Haves:
- Exposure to the Indian SMB accounting or Tally ecosystem.
- Experience with Click-to-WhatsApp ads and lead-to-CRM automations.
- Secondary channel exposure (Google Ads / YouTube) and CRO tools (Webflow, Unbounce, Hotjar).
Our Way of Life — The Karbon Values
- C – Collaborate to Win. We back each other and move with shared purpose—clients win when we win together.
- E – Excel Relentlessly. Precision matters. We aim for accuracy, consistency, and excellence in every ledger.
- O – Own It End-to-End . No loose ends. We take full responsibility—from data collection to final compliance.
Perks & Benefits
- Upskilling Policy: Access to courses, tools, and continuous learning.
- Team Outings: Offsites and outings to celebrate wins and build camaraderie.
- Engagement Initiatives: Hackathons, open demos, game nights, and more.
- Flexible Work-from-Home: Up to 12 WFH days every 6 months.
- Menstrual WFH: Women employees can avail up to 3 WFH days per month.
- Mobility Benefits: Relocation support and travel allowances.
- Parental Support: Maternity, paternity, and adoption leave.
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