Digital Performance Marketer - Linkedin
About Us
At Karbon, we're building the future of fintech with our flagship product, AI Accountant. By blending deep financial expertise with cutting-edge automation, we simplify bookkeeping, compliance, and financial operations for India's fastest-growing businesses.
Backed by global investors like Y Combinator, we serve thousands of businesses and are rapidly scaling our automated solutions to deliver end-to-end finance operations.
Job Summary
We are hiring a Performance Marketer to own LinkedIn Ads end-to-end across India. You will be accountable for driving high-quality pipeline and SQLs—not just lead volume.
Where You Can Create Impact
- Own LinkedIn Ads end-to-end with ₹20L+/month spend, reducing CPQL and cost-per-pipeline QoQ.
- Execute ABM campaigns (Target Accounts, Matched Audiences) for finance ICPs (CFOs, Controllers, Promoters).
- Run full-funnel formats: Thought Leader, Document, Lead Gen, and Conversation Ads with CRM retargeting.
- Write high-converting hooks/copy and direct design/video teams on a weekly test cadence.
- Own tracking and attribution (Insight Tag, CAPI, CRM, GA4) to report weekly Cost-per-SQL and pipeline.
Must Have
- 5–8 years in B2B SaaS/Fintech performance marketing (3+ years primary on LinkedIn Ads).
- Proven record managing ₹20L+/month on LinkedIn Campaign Manager in India.
- Deep understanding of finance ICPs and full-funnel economics (CPL → SQL → Pipeline).
- Hands-on ABM, Insight Tag, CAPI, CRM (HubSpot/Salesforce), and GA4 expertise.
- Strong copywriting skills and direct accountability to pipeline revenue targets.
Good to Have
- Familiarity with Indian SMB accounting or the Tally ecosystem.
- Prospecting tools (Sales Navigator, Clay, Apollo) and SDR alignment.
- Experience with Thought Leadership ads, Google Ads/YouTube, or PLG funnels.
Our Way of Life — The Karbon Values
- C – Collaborate to Win. We back each other and move with shared purpose—clients win when we win together.
- E – Excel Relentlessly. Precision matters. We aim for accuracy, consistency, and excellence in every ledger.
- O – Own It End-to-End . No loose ends. We take full responsibility—from data collection to final compliance.
Perks & Benefits
- Upskilling Policy: Access to courses, tools, and continuous learning.
- Team Outings: Offsites and outings to celebrate wins and build camaraderie.
- Engagement Initiatives: Hackathons, open demos, game nights, and more.
- Flexible Work-from-Home: Up to 12 WFH days every 6 months.
- Menstrual WFH: Women employees can avail up to 3 WFH days per month.
- Mobility Benefits: Relocation support and travel allowances.
- Parental Support: Maternity, paternity, and adoption leave.
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