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Marketing Analytics Lead: Segments, Campaign & Growth

Singapore Management UniversitySingapore, SingaporeSGD 720–SGD 1k / yrPosted 17d ago
Jobs by Adzuna
Singapore Management University (SMU) is seeking a data-driven Marketing Analytics Specialist to support OCCM in advancing recruitment marketing through first-party data and analytics. You will help define audience segments, analyze journey performance, and optimize spend across APAC markets. Responsibilities include building dashboards, reporting frameworks, and translating insights into actionable recommendations for internal stakeholders and external partners. J-18808-Ljbffr

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