Sales Manager

Job title: Sales Manager

Contract Type: Full Time Permanent, subject to 6 months' probation

Location: Claregalway, Co. Galway

Salary: €60,000-70,000 per annum, paid monthly

At Culligan Home, we specialize in providing high-quality water treatment solutions to residential customers across Ireland. Our offering includes filtration systems, reverse osmosis units, and water softeners, helping households enjoy cleaner, safer, and better-tasting water

We are seeking an ambitious and results-driven Sales Manager to lead our residential sales function and drive the next phase of growth for our water treatment business. This is a hands-on leadership role, responsible for developing and motivating a high-performing sales team while actively contributing to sales growth, customer acquisition, and market expansion.

Key Responsibilities

• Lead, coach, and develop a high-performing sales team, creating a culture of accountability, customer focus, and results.
• Set individual and team sales targets, monitor performance, and implement action plans to drive continuous improvement.
• Develop and execute sales strategies to increase revenue, market share, and customer acquisition across residential markets.
• Take ownership of the full sales pipeline, ensuring effective lead management, conversion, and customer follow-up activities.
• Work directly with customers to identify needs, provide tailored water treatment solutions, and support the team in closing opportunities.
• Build and maintain strong relationships with customers, ensuring high levels of satisfaction, retention, and referral business.
• Recruit, onboard, train, and mentor new sales team members to support business growth.
• Conduct regular performance reviews, coaching sessions, and product training to enhance team capability and results.
• Analyse sales performance, pipeline activity, customer trends, and market insights to inform decision-making and future growth strategies.
• Prepare and present regular sales forecasts, KPI reports, and business updates to senior management.
• Collaborate with Marketing to maximise lead generation activity and improve campaign effectiveness.
• Work closely with Customer Service and Operations teams to ensure a seamless customer journey from sale through to installation and aftercare.
• Continuously review and improve sales processes, tools, and customer engagement practices to improve conversion rates and overall performance.
• Stay informed of competitor activity, industry developments, and emerging customer needs to identify new business opportunities.
• Support strategic growth initiatives, including market expansion, new product launches, and partnership opportunities.

• Proven experience in a sales leadership role, preferably within a technical or product-based business (e.g., home appliances, water treatment).
• Strong background in selling to residential customers, with a deep understanding of the sales cycle from lead generation to closing deals.
• Leadership and team management skills, with experience in motivating, developing, and coaching a small sales team.
• Strong sales acumen with the ability to close deals, build customer relationships, and meet sales targets.
• Excellent communication and negotiation skills, with the ability to present products clearly and persuasively to residential customers.
• Proficient with CRM software and sales tracking tools (e.g., Salesforce, Zoho, or similar).
• Analytical mindset with the ability to assess sales data, customer feedback, and market trends to inform strategy.
• Ability to multi-task and prioritize in a fast-paced environment while maintaining attention to detail.
• A customer-first approach, with a strong commitment to delivering value and building long-term relationships.

• Monday-Friday working pattern
• Hybrid Working Model
• 23 Day's Annual Leave
• Company Pension Scheme
• Shopping discounts with Perks at Work
• 24hrs access to EAP
• Volunteering Day
• Employee support network and mental health assistance
• Opportunity for career progression