User Acquisition Growth Senior Manager
- Manage app acquisition campaigns across Google App Campaigns, Meta, Apple Search Ads, mobile DSPs and other app-first channels.
- Optimise campaigns towards high-quality customer actions, including registration, KYC completion, deposits, first trades, retention and lifetime value.
- Own app attribution and measurement across iOS and Android using platforms such as AppsFlyer or Adjust.
- Develop effective approaches to SKAN, ASO, ASA and privacy-led measurement.
- Test new channels, audiences, creatives and optimisation models with clear performance targets.
- Improve the customer journey from app installation through activation and ongoing engagement.
- Manage budgets and external media partners based on customer quality, acquisition cost and commercial returns.
- Work closely with Product, Data, CRM and Engineering teams to improve app performance and measurement.
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