Content Creator
Content Creator
Based: London Office (100% office-based)
Salary: In the region of £40k
Type: Full-time, permanent
As a Content Creator, you will be responsible for shaping, leading, and executing the full content strategy across e‑commerce, social media, brand campaigns, email, video, and emerging platforms. This role owns the creative vision and ensures consistent, high-quality storytelling that drives brand love, community engagement, and revenue.
Key Responsibilities
- Own the end‑to‑end content strategy across e‑commerce, social, digital, and brand channels.
- Develop a unified content roadmap aligned with product drops, marketing campaigns, and business goals.
- Maintain and evolve the brand voice, identity, and storytelling style.
- Oversee product descriptions, landing pages, visuals, lifestyle imagery, and conversion‑driven content.
- Ensure all e‑commerce content is optimized for UX, SEO, and sales performance.
- Drive the content vision for social channels (Instagram, TikTok, YouTube, X, LinkedIn).
- Own content calendars, publishing frameworks, and platform‑specific storytelling.
- Collaborate with influencers, creators, and ambassadors to produce authentic brand stories.
- Ensure timely content production around trends, culture moments, and product launches.
- Lead the creation of videos, photo shoots, campaign assets, and short‑form content.
- Oversee concepting, scriptwriting, storyboarding, and asset execution.
- Manage internal and external creative partners, including production houses and photographers.
- Track and report content performance across all platforms.
About you
- At least 4 years of experience in a similar role
- Previous experience or a strong interest in footwear or fashion
- Demonstrable success growing engagement, community, brand awareness, and/or revenue through content.
- Strong copywriting and storytelling abilities.
- Understanding of brand voice development and brand positioning
- Understanding of production workflows and managing photographers, videographers, and agencies
- Confident measuring and reporting on content performance
About Us
At Nokwol and Naked Wolfe, luxury fashion footwear isn’t just our business — it’s our passion.
Founded in 2023 by a family with over 40 years of combined experience in the footwear industry, our mission is to redefine the luxury shoe market. We create designer-inspired footwear crafted from the finest, softest leathers — delivering unparalleled quality and style at exceptional value.
With roots between London and Hong Kong, we are a rapidly expanding global brand. Our flagship store, which opened in 2023 on the iconic King’s Road in Chelsea, has quickly become one of the highest-performing destinations on the strip.
And this is just the beginning. As we embark on the next chapter of our journey, we are looking for passionate, talented, and fashion-loving individuals to join us in shaping the future of luxury footwear.
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