Divisional Marketing Manager - Lending (m/f/d)
As Divisional Marketing Manager in the Lending Division, you will play a pivotal role in shaping and executing our go-to-market (GtM) strategy globally. This is a hands-on role that combines strategic leadership with operational execution to empower Divisonal Sales and building and deliver full-funnel marketing programs that generate demand and support divisional revenue goals.
You will collaborate closely with a centralized global marketing team (specialists in digital, social media, marketing operations, creative design, content, analyst relations and PR), to build impactful campaigns that reinforce our brand, amplify our message, and drive measurable pipeline growth.
Key Responsibilities
- Develop and manage comprehensive go-to-market (GtM) plans for key portfolio products, including launch planning, messaging, competitive positioning, and alignment across Marketing, Product, and Sales.
- Create clear solution positioning and high‑quality assets such as playbooks, presentations, webpages, brochures, videos, and one‑pagers to support awareness, consideration, and sales engagement.
- Enable Sales with relevant insights and tools, running enablement sessions, ensuring teams understand new initiatives, and refining collateral based on feedback and usage data.
- Build and run full‑funnel marketing campaigns in German and English across webinars, sponsored content, paid social, email, search, PR, and ABM (account‑based marketing) approaches in partnership with agencies.
- Plan and manage participation in events, conferences, and roundtables, collaborating with the central Events team to deliver strong stories through demos, content, collateral, and customer contributions.
- 3+ years of B2B marketing or sales experience within financial technology, financial services, or software/SaaS industries, ideally for Lending solutions.
- Proven ability to market to senior banking decision‑makers, with a strong track record in sales enablement and translating complex product capabilities into clear value.
- Strong execution skills with a structured, systematic approach to project management, able to manage multiple initiatives in a fast‑paced environment.
- Collaborative mindset, excellent communication skills, and enthusiasm for partnering closely with Go‑to‑Market teams while bringing creativity and initiative to your work.
- Fluency in German and English to confidently create, review, and refine customer‑facing content and campaigns.
Why join the Marketing team of SAP Fioneer
- Integrate into a dynamic, international Marketing Team that blends passion and diverse expertise from corporate, agency, and startup sectors, where your unique skills are highly valued
- Thrive in an environment that celebrates an entrepreneurial spirit and independent initiative
- Unique opportunity to shape and influence the marketing organization and its significant impact on the business
- High degree of creative freedom to implement innovative marketing strategies
- Play a pivotal role building a Marketing organization powered by AI
You will have the opportunity to collaborate with some of the brightest minds in the industry on an incredibly ambitious project to shape the ever-evolving financial sector. This is an environment where you can have it all - the agility, enthusiasm and dynamism of a start-up, combined with the established expertise, solid market presence and extensive customer network of a more established organisation.
At SAP Fioneer, you will benefit from a flexible work environment that encourages creativity and encourages you to think outside the box, bring new ideas to the table, and challenge the status quo. You will become part of a diverse and global team that we are proud of and are constantly growing and reinventing. As an employee, you will have the chance to chart your own career path and take advantage of competitive compensation packages and progression opportunities based on merit.
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