Product Design Lead (Sports Sponsorship, Saas)

Two Circles grows audiences and revenues for the world’s leading sports and entertainment. We our help clients know fans best. From 14 international offices (Amsterdam, Bern, Cologne, Kansas City, London, Los Angeles, Melbourne, Miami, New York, Paris, Riga, Stockholm, Hyderabad and Vancouver), Two Circles manages billions of fan data interactions on behalf of over 950 clients around the globe, with more insight into fan behavior and desire than any other organization. Two Circles works with organizations across the world of sport and entertainment, including the NFL, Premier League, Wimbledon, World Rugby, EA SPORTS and UEFA.

Help shape the future of how rights-holders manage, value, and activate partnerships. 

We’re looking for a Lead Product Designer to elevate the user experience of Partnership Intelligence — our platform that empowers hundreds of sports and entertainment organisations to manage commercial partnerships with clarity, precision, and confidence. 

This is a critical role in a year where Partnership Intelligence is undergoing a major transformation. You’ll lead design across multiple squads as we modernise the platform, simplify complex workflows, strengthen cross-product coherence, and introduce more intelligent, intuitive experiences. Your work will help clients realise value faster, reduce friction, and unlock broader adoption across their organisations. 

You’ll operate across regions (North America, EMEA, and India), partnering closely with Product and Engineering to bring structure, clarity, and elegance to sophisticated, data- and workflow-heavy tools. This role is ideal for someone who thrives in complexity and enjoys creating powerful, delightful experiences for expert users. 

WHAT YOU’LL BE DOING 

Product Design Leadership 

• Lead design across multiple Partnership Intelligence domains 

• Shape the end-to-end experience of a platform used by commercial, activation, finance, and partnership teams 

• Define UX direction, partner on roadmap decisions, and champion quality across the product suite 

• Evolve our design system to increase coherence, reusability, and development velocity 

• Bring consistency to experiences that span multiple modules and user groups 

Design Execution & Craft 

• Translate complex data, workflows, and system logic into simple, frictionless interfaces 

• Own interaction design, flows, and micro-interactions with a high level of polish 

• Raise the bar on visual design, clarity, hierarchy, and overall craft 

• Drive improvements to the design system, contributing new patterns and components 

• Solve complex system design challenges (modularity, scalability, information architecture) 

Research & Problem Solving 

• Develop deep understanding of user needs, behaviours, and motivations across roles and regions 

• Identify new problem spaces, areas of friction/ineffiency, and opportunities across the platform 

• Partner with PMs, engineers, and data teams to validate concepts and prioiritise work 

• Use evidence to reframe problems and influence product direction 

Prototyping & Testing 

• Build prototypes across fidelity levels to explore and validate ideas 

• Test concepts with users and iterate rapidly 

• Work with engineering to assess feasibility and constraints 

Cross-Team Collaboration 

• Work with PMs to define requirements and user journeys 

• Collaborate with engineering early to ensure smooth implementation 

• Create clear documentation and support delivery teams throughout build 

• Align patterns and experiences across squads to eliminate fragmentation 

DesignOps & Ways of Working 

• Improve how design plans, communicates, and collaborates across the wider product team 

• Introduce rituals and documentation that raise quality and efficiency 

• Contribute to building a more mature, scalable design practice 

• Mentor and/or line manage other designers, prioritising high performance and professional development 

IN YOUR FIRST YEAR, YOU MAY HAVE… 

• Led a platform-wide UX refresh that improved clarity, speed, and ease-of-use  

• Unified experiences across multiple legacy modules into a more cohesive, modern whole 

• Introduced smarter, more intuitive ways for users to find insights and take action 

• Evolved our design system to support higher quality and faster iteration 

• Shipped improvements that drove measurable gains in adoption, satisfaction, and time-to-value 

• Raised design quality and consistency across a growing multi-region product organisation 
  

REQUIREMENTS 

• 5–8+ years of product design experience, including significant time in B2B SaaS or data-heavy products 

• Demonstrated ability to design complex systems with clarity, modularity, and scalability 

• Strong interaction design fundamentals — comfortable designing multi-step workflows, states, and data-driven interfaces 

• Strong visual design craft with ability to raise the quality bar 

• Experience with system design (information architecture, design systems, component-based thinking) 

• Strong prototyping abilities across low- to high-fidelity 

• Experience collaborating closely with PMs, engineers, and data teams 

• Excellent communication skills — able to tell compelling stories and influence senior stakeholders 

• A track record of operating autonomously and leading design across multiple squads 

• Bonus points if you have… 

• Experience experience with social, digital, streaming and broadcast media, computer vision, content contextualization  

• Experience working in multi-region, multi-timezone product teams 

• Prior involvement in shaping design systems or DesignOps 

• B2B experience in the sports or entertainment sector