Senior Sponsorship Manager/Lead Sponsorship
Job Description: Senior Manager – Sponsorship & Partnerships
Role Summary
Drive sponsorship revenue and long-term brand partnerships across marquee exhibition portfolios. This role owns the complete sponsorship lifecycle—from high-value outbound business development and custom pitch curation to cross-show upselling and on-ground execution.
Key Responsibilities
- Revenue Generation: Achieve assigned sponsorship targets by identifying, negotiating, and closing new commercial opportunities and customized packages.
- Portfolio Cross-Promotion: Create bundled, multi-show sponsorship opportunities to maximize brand participation across the entire event portfolio.
- Business Development: Hunt for new leads via aggressive outbound outreach (cold calling, networking, industry events) and pitch directly to CXOs, Marketing Heads, and Brand Managers.
- Pipeline Management: Maintain a healthy, accurately forecasted sales pipeline within the CRM, driving strong proposal-to-conversion ratios.
- Delivery & Customer Success: Coordinate with internal teams to ensure all on-ground branding and digital deliverables are flawlessly executed, driving sponsor ROI and high renewal rates.
Key Performance Indicators (KPIs)
- Sponsorship Revenue Achieved vs. Target
- New Business Conversion & Renewal/Retention %
- Cross-Show Revenue Generated
- Pipeline Value & Proposal-to-Closure Ratio
Candidate Profile
- Experience: 8–10 years in Sponsorship Sales, Exhibition Sales, Media Sales, or B2B Event Partnerships.
- Target Industries: Exhibitions, Large-scale Events, Media & Advertising, or Corporate Summits.
- Core Skills: C-Suite pitching, high-stakes negotiation, strategic pipeline management (CRM), and end-to-end client servicing.
- Education: MBA/PGDM in Marketing or Sales is preferred (Graduates with a stellar track record will also be considered).
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