Regional Marketing Director (Beauty, Skincare & Wellness)

Regional Marketing Director

– Global Brand Expansion (Franchise & International Markets)

Industry : FMCG/ Skincare & Beauty Retail

Reports to : CEO

Location : Singapore (Regional HQ – frequent international travel required)

---

Overview

We are a 29-year-old,established skincare brand built on trust, efficacy, and Singaporean heritage. Having conquered the domestic market, we are now entering our most exciting chapter: globalization through a new retail franchise concept.

We are seeking a commercially astute Regional Marketing Director to spearhead this international expansion. Your mission is to open new overseas markets by identifying, pitching, and securing master franchise partners and distributors across key regions (SEA, Middle East, North Asia, and beyond).

You will leverage our 29-year brand legacy as a powerful trust signal, while packaging it with our modern omni-channel capabilities (including Tmall, digital marketing platforms, and retail SOPs) to offer international partners a turnkey \"Heritage Brand-in-a-Box\" franchise solution.

---

Key Responsibilities1.International Market Strategy & Territory Planning

• Identify and prioritize high-potential international markets for the brand’s retail franchise rollout based on skincare demand, consumer affinity for Singaporean/Asian beauty, and economic viability.
• Develop a structured market entry roadmap, adapting the franchise model to local real estate, consumer behavior, and regulatory landscapes.

2. Franchise & Distribution Partner Recruitment (B2B Sales)

• Actively prospect, pitch, and negotiate with potential master franchisees, retail investors, and high-net-worth entrepreneurs in target regions.
• Sell the complete franchise concept: brand license, store design guidelines, product supply chain, staff training modules, and retail management systems.
• Structure win-win commercial agreements (franchise fees, royalties, and distribution margins) that align partner incentives with our brand's long-term equity.

3. Brand Legacy& Marketing Support

• Craft a compelling global brand narrative that positions our 28-year Singapore heritage as a mark of quality, safety, and efficacy - key differentiators in crowded international beauty markets.
• Lead global brand marketing campaigns that drive consumer pull (awareness and demand),making it easier for franchisees to sell through their local stores.
• Provide franchisees with localized marketing toolkits, PR support, and influencer seeding strategies tailored to their specific countries.

4. Omni-Channel & Digital Enablement (The \"Showcase\")

• Oversee the brand's global digital presence, including Tmall Global, DTC websites, and social channels, as a \"digital showcase\" to demonstrate our tech capability and brand heat to potential franchisees.
• Integrate the digital platform into the franchise package, offering partners access to our CRM system, data analytics, and online-to-offline (O2O) traffic generation tools to drive footfall into their physical stores.

5. Operational Setup & Partner Success

• Work cross-functionally with Supply Chain, R&D, and Legal teams to ensure smooth product registration, logistics, and compliance for franchise partners in new countries.
• Establish ongoing partner support systems (training, performance reviews, and joint business planning) to ensure franchisee profitability and brand consistency.

6. Team Building

• Start as the solo driver of international expansion, eventually building and leading a regional franchise development and field marketing team as the network scales.

---

Qualifications & RequirementsExperience:

• 8–12+ years of commercial experience in the FMCG / Beauty / Skincare industry.
• Proven track record of opening international markets for a consumer brand, ideally via franchise development, master distribution, or licensing models.
• Experience working with a heritage or legacy brand (20+ years) is a strong plus, as you will need to understand how to monetize brand equity.
• Familiar with the operational side of retail (store openings, P&L management, supply chain logistics) is essential for a credible franchise pitch.

Skill Set:

• Exceptional B2B sales, negotiation, and presentation skills - you must be comfortable presenting investment-grade proposals to C-suite executives and investors.
• Strategic thinker with strong financial modelling skills to build ROI projections for partners.
• Deep understanding of cross-cultural business etiquette (ability to adapt pitches for Middle Eastern, Southeast Asian, and North Asian investors).
• Hands-on, entrepreneurial, and resilient - you are building this from zero.

Language & Cultural:

• Native/Bilingual proficiency in English is mandatory.
• Additional Asian languages (Mandarin Chinese, Bahasa Indonesia, or Arabic) are highly advantageous given target markets.
• Must be based in or willing to relocate to Singapore.

---

Compensation & Benefits (Reference)

• Base Salary: Competitive Singapore market rate (SGD 10k – 15k+ monthly, commensurate with experience).
• Performance Bonus: Aggressive commission/over-ride structure based on franchise deals closed and regional sales targets achieved.
• Comprehensive medical benefits and CPF/Insurance.
• Substantial travel budget for market visits and partner meetings.
• Equity/Stock options may be considered for a candidate building this new global division.

---

About Us

We are a proudly Singaporean skincare brand with 29 years of heritage, beloved by generations of local consumers. Our product formulations are backed by rigorous science, and our brand values resonate with authenticity and trust.

We have now developed a scalable, tech-enabled retail franchise concept that combines our heritage product lineup with modern omni-channel digital tools (including a proven Tmall model). We are ready to take this unique\" East-meets-West\" proposition to the world - and we need a rainmaker to lead the charge.

---

If you have the global network, the franchise sales acumen, and the fire to build an international retail empire from a trusted 29-year-old brand, this is your career-defining opportunity.

#J-18808-Ljbffr