General Manager Revenue | Experiences & Attractions

Be a part of sharing special places and shaping lasting memories with Australia’s leading experiential tourism business.

About Journey Beyond

Australia’s leading experiential tourism group, Journey Beyond, is privileged to operate 20 brands spanning the country and New Zealand, connecting guests to the land, and to each other.

Headquartered in Adelaide, Journey Beyond formed in 2016 and now comprises tourism brands including: iconic trains The Ghan, Indian Pacific, Great Southern, The Overland; premium small-group outback operator Outback Spirit; eco-luxury lodge Sal Salis Ningaloo Reef; aquatic adventures Cruise Whitsundays, Rottnest Express, Sailaway Port Douglas, Horizontal Falls Seaplane Adventures, Darwin Harbour Cruises and Journey Beyond Cruise Sydney; our tallest members, Melbourne Skydeck and Eureka 89; the historic Vintage Rail Journeys; The Telegraph Station in Alice Springs; Monarto Safari Resort; Exmouth Dive & Whalesharks Ningaloo, New Zealand coach tour specialist Grand Pacific Tours, and Voyages Tourism Australia

About the Role

As the General Manager Revenue, you will lead the revenue function for the newly formed Experiences and Attractions division. This newly formed division brings together a diverse portfolio of unforgettable guest experiences, from iconic attractions and harbour cruises to marine adventures, wildlife encounters, scenic flights and premium tourism experiences across Australia. 

This role will work closely with divisional leadership, sales, marketing, commercial, operations, and data & analytics teams to maximise revenue opportunities, improve conversion, manage demand, and enhance the guest experience across the Experiences & Attractions portfolio. They will lead and support revenue analysts and managers, driving best practice in pricing, forecasting, inventory management, reporting, and commercial decision-making. The General Manager Revenue Experiences and Attractions will report to the Executive General Manager Revenue & Analytics.

This is a national role, that can be based in either Adelaide or Sydney, with regular travel required to work with teams and stakeholders across the division.

 Key Responsibilities will include:

• Develop, implement, and manage revenue strategies across the Experiences & Attractions portfolio, including dynamic pricing, yield management, forecasting, budgeting, inventory availability, and ancillary revenue opportunities.
• Conduct market, competitor, customer, channel, and financial analysis to identify demand trends, pricing opportunities, commercial risks, feasibility considerations, profitability improvement areas, and insights to support strategic decision-making.
• Establish KPIs, monitor revenue performance, and prepare regular reports for senior management that highlight trends, opportunities, channel performance, and commercial risks.
• Collaborate with sales, marketing, commercial, operations, digital, and shared service teams to align campaigns, pricing, product availability, inventory controls, and distribution activity across direct, trade, OTA, reseller, and channel management platforms.
• Lead, mentor, and develop revenue analysts, managers, and specialists, fostering commercial accountability, open communication, teamwork, best-practice sharing, and professional growth.
• Oversee inventory management and drive continuous improvement across pricing processes, reporting cadence, inventory controls, channel governance, and trading reviews in response to market conditions, operational constraints, and guest demand. 
• Leverage revenue management systems, booking platforms, channel tools, dashboards, data analytics, and operational systems to improve pricing, forecasting, availability management, reporting accuracy, and decision-making efficiency.
• Engage divisional leadership, executive management, operating teams, shared service functions, and external partners to communicate trading performance, revenue strategies, risks, opportunities, and support requirements across the Experiences & Attractions portfolio.

About You

To be successful you will have experience in revenue management roles, preferably within the tourism or hospitality industry, where you have managed people in teams that are geographically dispersed.

You will also have the following skills/knowledge/attributes: 

• A Bachelor’s degree in Business, Finance or related field qualifications
• Proven track record of driving revenue growth and optimising pricing strategies through data analysis and market research
• Trusted, with the ability to lead and motivate teams, fostering a high-performance culture
• A collegiate and collaborative working style 
• Proven analytical skills with the ability to interpret market data and inform decision-making
• Exceptional stakeholder engagement and leadership capability
• An adaptive, solutions-focused approach with strong financial acumen
• Extensive experience in revenue management roles, preferably within the tourism or hospitality industry.

You will be self-motivated, have strong communication and interpersonal skills with high attention to detail

What We Offer

• Generous discounts on Journey Beyond travel and experiences
• An attractive salary
• Study Assistance Policy
• A career with opportunities for progression, transfers, and secondments
• Employee Referral Policy
• Private Health discounts
• Employee Assistance Program
• Discounts on Journey Beyond merchandise
• Parental Leave Program
• Purchased Leave Policy

How To Apply

This is your opportunity to be part of an exciting period of growth and make a significant impact in this newly created role.

Apply now. Join us!

Successful candidates are required to provide a current National Police Clearance.

A pre-employment medical may be required as part of the recruitment process.