Senior Solution Product Marketing Manager
About Us:
Vortexa was founded to solve the immense information gap that exists in the energy industry. By using massive amounts of new satellite data and pioneering work in artificial intelligence, Vortexa creates an unprecedented view on the global seaborne energy flows in real-time, bringing transparency and efficiency to the energy markets and society as a whole.
The Role:
Vortexa is hiring a senior solution product marketer to own go-to-market for one of our core solution lines, end to end. This is more of a sales-and-marketing PMM role than a product-launch PMM role. You'll turn strategy into pipeline: rebuilding the pitch deck architecture, owning messaging and positioning, developing the marketing funnel strategy for the desk, and building the enablement that lets the commercial team ramp quickly. Your goals will be tied to achieve a revenue and pipeline number attached to this offering.
What you'll own:
- Own development of the LNG go-to-market strategy, working closely with a cross-functional team to define the strategy and develop the execution plan.
- Define messaging and positioning for the LNG offering.
- Rebuild the LNG commercial collateral, including pitch decks, solution briefs, data sheets, value and pain discovery questions, and outreach emails.
- Define and build the funnel strategy: the specific beliefs a prospect needs to hold at each stage and the content that will be move them between stages. Some content creation responsibility
- Be the marketing point of contact for the LNG solution. You direct marketing execution, surface blockers to the steering committee, and report on metrics and actions the team is taking.
- Enable the commercial teams on selling the LNG solution, including how to uncover value, who the personas are, and what messaging lands.
- Stay close to the market to keep messaging relevant and updated, tweak and change approaches when needed, and stay on top of competitive plays.
- Extend across multiple solution lines, as needed by the business (e.g. crude, clean product, LPG).
What we're looking for:
Must-have:
- 5+ years in enterprise B2B product marketing, ideally SaaS.
- AI-forward thinking. You will be expected to use Claude to a high-degree throughout your work. It’s not necessary that you’ve already used Claude. It is necessary that you’re prepared to work with AI to execute on your role.
- A track record of developing and executing a GTM strategy that delivered measurable commercial growth, not just launch activity.
- Demonstrated ability to pick up a new, complex industry quickly. We're not requiring LNG or energy background. Evidence of having moved across two or more industries or verticals over your career is a stronger signal to us than domain tenure in one.
- Comfortable owning a revenue and pipeline number.
- A strong collaborator, both within marketing and across the business.
- Demonstrated ability to influence stakeholders, peers and senior leadership, without relying on direct authority.
- Takes initiative: comfortable owning a segment rather than waiting to be directed. Works more like a GM than an individual contributor, taking initiative to build the strategies, work with the teams, and create the collateral needed to scalably reach the revenue and pipeline goals.
Nice-to-have:
- Experience in energy markets is a plus but not as important as the “must haves”.
- Enjoy flexible hybrid working – split your time between home and our office, with the freedom to work where you’re most productive.
- A vibrant, diverse company pushing ourselves and the technology to deliver beyond the cutting edge
- A team of motivated characters and top minds striving to be the best at what we do at all times
- Constantly learning and exploring new tools and technologies
- Acting as company owners (all Vortexa staff have equity options)– in a business-savvy and responsible way
- Motivated by being collaborative, working and achieving together
- Private Health Insurance offered via Vitality to help you look after your physical health
- Global Volunteering Policy to help you ‘do good’ and feel better
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