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Chef de projet Activation B2B (H/F/X) - France (Paris)

Sunday NaturalParis, FrancePosted 2h agoonsite
via Arbeitnow

Votre Rôle

Au sein de l'équipe B2B France, vous contribuez au développement et à l’engagement de notre réseau de professionnels de santé en construisant et pilotant des activations B2B adaptées aux besoins du marché français.

Vous travaillez en étroite collaboration avec les Regional Managers afin d’identifier les besoins du terrain, de les transformer en initiatives pertinentes et, lorsque cela est possible, de les déployer à l’échelle du réseau.

  • Construire et piloter le plan d’activation B2B en définissant un calendrier annuel de campagnes, programmes et initiatives destinés aux professionnels de santé, en lien avec les priorités business

  • Concevoir les parcours partenaires en développant les parcours d’onboarding, d’engagement, de développement et de réactivation adaptés aux différents profils et niveaux de maturité des professionnels

  • Développer des programmes d’engagement et de développement du réseau, notamment autour de campagnes thématiques, lancements produits, réactivation, challenges, formations ou initiatives saisonnières

  • Piloter le déploiement des programmes en collaboration avec les Regional Managers vous déployez les initiatives auprès des partenaires, recueillez leurs retours et adaptez les dispositifs aux besoins du terrain

  • Développer l’activation CRM B2B en segmentant la base de professionnels et en mettant en place des communications et scénarios permettant d’accompagner les partenaires tout au long de leur parcours

  • Mesurer la performance des activations et identifier les opportunités d’amélioration, afin d’optimiser continuellement l’engagement du réseau et leur contribution au développement du marché français

Votre Profil

  • Vous êtes diplômé(e) d’une formation avec orientation scientifique (nutrition, biologie, santé ou domaine similaire) et vous disposez d’une première expérience en marketing ou gestion de projet

  • Vous avez une réelle capacité à comprendre, synthétiser et vulgariser des informations scientifiques et à les transformer en contenus clairs, pédagogiques et pertinents pour des professionnels de santé

  • Vous êtes organisé(e), autonome et capable de piloter plusieurs projets simultanément, tout en coordonnant différentes parties prenantes

  • Vous avez une approche à la fois analytique et orientée business : vous savez identifier les priorités, mesurer les résultats et transformer les apprentissages en actions concrètes

  • Vous aimez travailler de manière transverse et savez transformer des besoins provenant du terrain en solutions structurées et scalables

  • Vous parlez couramment français et anglais (à l'écrit comme à l'oral)

À noter : L'anglais étant notre langue d'entreprise, la communication avec le siège ainsi que les premiers entretiens se dérouleront en anglais

Ce que nous offrons

  • Une réduction attractive sur l'ensemble de nos produits - des huiles essentielles aux vitamines et nutriments.

  • 25 jours de congés payés par an, complétés par jusqu'à 5 jours de repos offerts entre Noël et le Nouvel An.

  • Parce que les plus belles réussites naissent des rencontres, nous adoptons un modèle hybride avec un jour de télétravail par semaine (jusqu'à deux selon votre département) et la possibilité de travailler jusqu'à deux semaines par an depuis l'étranger.

  • Une réelle autonomie, un terrain propice aux initiatives, ainsi que l'opportunité d'apporter votre expertise et de concrétiser vos meilleures idées.

  • Des espaces de travail accueillants avec un accès privilégié à une large sélection de thés biologiques et de superfoods du monde entier.

  • Nous aimons célébrer nos succès ensemble ! Événements réguliers, tea parties, fêtes de Noël et d'été, ainsi que diverses activations influenceurs (comme pour la Journée internationale des droits des femmes).

Postulez en envoyant votre CV et votre lettre de motivation - idéalement en anglais.

B2B Marketing Activation Manager (all genders) - France (Paris)

Your role

As part of the French B2B team, you will contribute to the development and engagement of our healthcare professional network by building and managing B2B activations tailored to the needs of the French market.

You will work closely with the Regional Managers to identify needs from the field, turn them into relevant initiatives and, whenever possible, deploy them across the wider network.

  • Build and lead the B2B activation plan by defining an annual calendar of campaigns, programs and initiatives targeting healthcare professionals, aligned with business priorities

  • Design partner journeys by developing onboarding, engagement, development and reactivation journeys tailored to the different profiles and levels of maturity of our healthcare professionals

  • Develop network engagement and development programs, including thematic campaigns, product launches, reactivation initiatives, challenges, trainings and seasonal initiatives

  • Lead program deployment by working closely with Regional Managers to roll out initiatives to partners, gather feedback and adapt programs to field needs

  • Develop B2B CRM activation by segmenting the healthcare professional database and implementing communications and journeys that support partners throughout their relationship with Sunday Natural

  • Measure activation performance and identify opportunities for improvement to continuously optimize network engagement and their contribution to the development of the French market

Your profile

  • You have a scientific background or degree in nutrition, biology, healthcare or a similar field and you have initial experience in marketing or project management

  • You have a strong ability to understand, synthesize and communicate scientific information in an accessible way, and transform it into clear, educational and relevant content for healthcare professionals

  • You are organized, autonomous and able to manage multiple projects simultaneously, while coordinating different stakeholders

  • You have both an analytical and business-oriented mindset: you know how to identify priorities, measure results and turn learnings into concrete actions

  • You enjoy working cross-functionally and are able to turn field needs into structured and scalable solutions

  • Fluency in French and English (written and spoken)

Please note: As English is our company language, internal communication and initial interviews will take place in English.

What we offer

  • An appealing discount on all of our products – from essential oils to vitamins & nutrients

  • We offer 25 days of paid time off per year plus up to 5 days off between Christmas and New Year

  • We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad

  • You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas

  • Inviting office spaces with access to plenty of organic teas and superfoods from around the world

  • We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

Apply with your CV and cover letter.

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.

We take our ecological responsibility very seriously: that’s why the majority of our product range is vegan. We also take an innovative approach to packaging: most of our products are packaged in glass, making them almost entirely recyclable.

Our diverse team in Berlin consists of over 400 employees from more than 45 nationalities and continues to grow – but at a sustainable pace. Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members.

We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.

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Skills

  • Therapeuten-Netzwerk

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