Regional Product Executive
Job Summary
- Manage the Corporate CAD T-Series Printers in the area of Product Marketing to effectively ensure achievement of the Business Plan/Set Target objective in terms of sales, profitability and sustainability and also New Product Launch
- Ensure adherence to set systems there by ensuring a professional approach to the entire business activity
Key Accountabilities
Market Research
- Conduct market research / environment scan and assess opportunities
- Translate key competitor, consumer and technology trends into sound business decisions
Data Analysis
- Conduct quantitative and qualitative data analysis to identify significant trends
- Utilise statistical tools to project and forecast impact of trends on Epson’s sales and pricing numbers
- Conduct impact analysis to assess ROI of marketing efforts
Customer Intelligence
- Demonstrate strong understanding of consumer needs and behavioral patterns (including end users and channel partners)
- Conduct customer segment analysis to identify appropriate products/services for different segments
Product Planning and Management
- Possess in-depth knowledge of the product specifications
- Define product strategy and develop product road map
- Track and sustain/enhance performance of product
- Manage product life cycle
Pricing Strategy
- Understand, compare and effectively utilise a range of pricing strategies
- Develop and adapt pricing strategy based on internal and external trends
Go-To-Market Strategy
- Formulate appropriate market strategy for product line
- Develop and implement product launch plan and timings
- Maintain oversight of campaign strategy
Product Marketing and Support
- Develop and deliver sales and marketing tools and product documents
- Supply sales with latest research and marketing information
- Track success of sales promotion and marketing campaign for product
New Product Launch
- Fix pricing of new product with related department and Japanese Head Quarter
- Prepare and deliver new product materials such as brochure, web contents and related documents
- Conduct product training to all related department including all SEA sales companies
Key Job Requirements
Job / Skills Competencies
- Product management, Data analysis, Presentation, Logical thinking
Critical Work Experience
- At least 3 years of professional experience on the job – B2B business experience is preferred
Personal Characteristics & Behaviors
- Trust-worthy, Act with Integrity, Creative, Challenge-driven
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