Senior Designer - Beauty

About the role:

ZUR U Group is s eeking a highly motivated and talented Senior Designer to join

our B eauty Vertic al design team, leading creative direction across the B eauty

Cosmetic s portfolio. This role is responsible for building the visual identity,

brand world, and creative output for a portfolio of exciting new beauty brands,

from early-stage development through to market launch.

This role requires a strong understanding of beauty, lifestyle, and consumer

brand aesthetic s, with the ability to translate cultural trends, consumer insights,

and c ategory codes into distinctive, best-in-class creative.

Roles & Responsibilities

Leadership & Direction:

• Set the creative standard for the portfolio, providing clear direction, feedback, and support to drive professional growth.

• Champion strong creative decision-making, ensuring each brand has a clear and distinctive visual point of view.

• Lead creative brainstorming sessions, elevating brand representation across brands.

• Lead, direct, and mentor the junior team members, fostering a collaborative and creative environment.

Design & Campaign Creation:

• Own the art direction of the beauty cosmetics brands, setting visual strategy and direction across all non-packaging brand touchpoints.

• Lead end-to-end 360 campaign development for brand launches, from creative concept and visual strategy through to photography direction, social, digital, and retail assets.

• Create, manage, and organise brand assets across campaign, social, digital, e-commerce, and advertising.

• Commission photographers, content creators, and agencies for campaigns.

• Manage multiple projects simultaneously, taking work from concept to final execution within deadlines.

• Identify new methods, techniques, and creative formats to enhance design and content execution.

• Other tasks as management may deem appropriate from time to time.

Brand Development :

• Build detailed brand guidelines from scratch for each brand, covering tone of voice, visual aesthetic, content principles, and photography style.

• Create distinctive, ownable brand worlds for the brands — ensuring they feel relevant, differentiated, and commercially compelling.

• Ensure visual consistency and brand integrity across all communications as each brand progresses toward market.

Stakeholder Engagement :

• Understand marketing initiatives, strategic positioning, and target audience across the beauty portfolio.

• Present and articulate creative concepts, brand worlds, and strategies to brand managers and senior leadership.

• Build and maintain strong relationships with internal and external partners to drive successful project outcomes.

• Collaborate across the wider Edge design team, BAU support, and cross-functional partners—including marketing, product, packaging, and content—to ensure cohesive, on-brand consumer touchpoints.

What you will bring:

• 5–8 years’ professional design experience in a creative or design leadership role, ideally across beauty, lifestyle, wellness, fashion, FMCG, or consumer brand launches.

• Proven ability to lead, mentor, and inspire a design team while driving creative direction across multiple brands simultaneously.

• Strong understanding of beauty and personal care brand aesthetics, visual identity, content, and consumer-facing creative.

• Mastery of Adobe Creative Suite, particularly InDesign, Illustrator, Photoshop, and Figma.

• Experience building brands from early-stage development through to market launch.

• Ability to interpret marketing briefs and translate them into aligned, inventive, and commercially relevant creative solutions.

• Strong communication skills and a collaborative approach when working with internal teams, stakeholders, and external creatives.

• Excellent attention to detail, file management, task prioritization, and timeliness, with the ability to self-manage across multiple concurrent projects.

• Experience directing beauty-focused photography, campaign shoots, content creation, and external creative partners.