Digital Marketing Executive

About the role

VTL Travel Private Limited is seeking a talented Digital Marketing Executive to join our dynamic marketing and communications team. This is a full-time position based in our Singapore office, we are at WeWork Beach Centre. As a Digital Marketing Executive, you will play a key role in developing and executing digital marketing strategies that drive customer engagement, brand awareness, and revenue growth for our travel business. You will be at the forefront of our digital transformation efforts, leveraging cutting-edge tools and platforms to reach and engage our target audiences across multiple digital channels.

Key responsibilities

1. Develop, plan and execute comprehensive digital marketing campaigns across search engines, social media platforms, email and display networks
2. Manage and optimise paid search campaigns (Google Ads, Meta Ads) to maximise return on investment and achieve key performance indicators
3. Create and maintain engaging content for digital channels, including social media posts, blog articles, email newsletters and website copy
4. Monitor, analyse and report on digital marketing performance metrics using analytics tools such as Google Analytics, providing insights and recommendations for continuous improvement
5. Conduct keyword research and implement search engine optimisation (SEO) best practices to improve organic visibility and website rankings
6. Manage social media accounts, including community engagement, content scheduling and campaign execution across platforms such as Facebook, Instagram, LinkedIn and TikTok
7. Collaborate with cross-functional teams including product, sales and customer service to ensure cohesive marketing messaging and campaigns
8. Test, iterate and optimise digital marketing tactics based on data insights and performance analysis
9. Stay updated with the latest digital marketing trends, tools and best practices within the travel and tourism industry

What we're looking for

1. Min. Diploma in marketing, business, communications, digital media or a related field
2. Min. 2 years of professional experience in digital marketing, with a demonstrated track record of successful campaign execution
3. Strong knowledge of search engine marketing (SEM), search engine optimisation (SEO) and paid advertising platforms including Google Ads
4. Proficiency with digital analytics tools such as Google Analytics, and the ability to interpret data and derive actionable insights
5. Excellent written and verbal communication skills with the ability to create compelling digital content
6. Experience with social media marketing and content management systems
7. Strong organisational and project management skills with the ability to manage multiple campaigns simultaneously
8. Proficiency in digital marketing tools such as Hubspot, Mailchimp, Brevo, SEMrush or similar platforms
9. Experience in the travel, hospitality or tourism industry is good to have but not a must.
10. Google Analytics and Google Ads certifications are advantageous
11. A creative mindset with strong problem-solving abilities and a results-driven approach

What we offer

At VTL Travel Private Limited, we are committed to creating a supportive and rewarding workplace where our employees can thrive and grow. We offer a competitive salary package commensurate with experience and qualifications. We foster a culture of continuous learning where you will have the opportunity to develop new skills and advance your career. Additionally, we provide a flexible and supportive work environment that promotes work-life balance, and we are committed to the wellbeing and personal development of all our team members.

About us

VTL Travel Private Limited is a leading travel company dedicated to providing exceptional travel experiences and services to our customers. With a strong presence in Singapore and across the Asia-Pacific region, we specialise in delivering innovative travel solutions tailored to meet the diverse needs of our clientele. Our mission is to inspire and enable people to explore the world while building lasting relationships with our customers and partners. We are committed to excellence, creativity and customer-centricity in everything we do. Our team comprises talented professionals who are passionate about travel and dedicated to driving the company's growth through strategic innovation and exceptional service delivery.

Apply now

If you are a driven digital marketing professional ready to make an impact in the travel industry, we would like to hear from you. Please submit your CV, a cover letter detailing your relevant experience and digital marketing portfolio or examples of your previous work to our recruitment team. Join VTL Travel Private Limited and be part of a company that values your expertise and supports your professional growth.