Digital Content Manager
- Own the digital content calendar, planning activity around key trade moments, seasonal campaigns, new arrivals, and brand priorities
- Translate the commercial trading plan into a content strategy that supports conversion targets and brand objectives
- Oversee the ecommerce product photography briefing and delivery.
- Anticipate content needs across the customer journey from acquisition through to post-purchase and plan accordingly
- Work within the Digital teams and Brand teams to align content with wider business priorities
- Brief and review creative assets with Digital Design and Image Teams, ensuring timely and on-brand execution
- Manage the briefing and approval process, keeping projects on time and on brief
- Act as the bridge between commercial requirements and creative execution, ensuring output is both beautiful and effective
- Collaborate with the Marketing Manager, Trading, and wider image and product teams to integrate product launches, seasonal moments and regional needs into the content plan , facilitating and presenting briefs in relevant meetings
- Prepare Content Review results to be shared with the business, identifying and actioning content opportunities
- Own the day to day management of onsite content via Shopify, including homepages, landing pages, collection pages, and editorial content
- Ensure the site always reflects the brand aesthetic and commercial priorities, with a relentless eye for detail
- Work with the trading team to optimise content for conversion including A/B testing, layout changes, and messaging refinement
- Maintain a consistent, high quality customer experience across desktop and mobile
- Familiarity with SEO best practices and how they apply to on-site content
- Map and audit the onsite customer journey, identifying content gaps or friction points that impact engagement and conversion
- Use data (Google Analytics, Shopify reports, heatmaps) to inform content decisions and continuously improve performance
- Collaborate with Performance Marketing team on content for email and lifecycle flows to ensure a consistent brand voice across all touchpoints
- Develop and maintain the brand's editorial voice across all digital channels
- Ensure every piece of content from a product description to a homepage hero reflects the brand's identity and speaks to the target customer
- Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.
- Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.
- Act as an ambassador for Mulberry and communicate positively about the brand.
- As a certified B Corp, we are committed to using business as a force for good. You’ll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our Made to Last strategy across Climate, Circularity, and Community.
- Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included. Champion equity, empathy, and understanding in all interactions - internally and externally.
- Experience in a digital content or ecommerce content role, ideally within fashion, lifestyle, or a consumer brand
- Hands on experience managing content in Shopify (Shopify Plus experience a bonus).
- Management experience
- Strong understanding of the ecommerce customer journey and what drives online conversion and SEO best practices
- Proven ability to write compelling creative briefs and manage creative workflows
- Confident using data to inform decisions comfortable in GA4, Shopify analytics, or similar
- Excellent eye for brand and aesthetic, with the ability to balance commercial and creative priorities
- Strong project management skills able to manage multiple campaigns simultaneously and hit deadlines
- A collaborative communicator who can work effectively across creative, commercial, and technical teams
- Experience with A/B or multivariate testing tools is advantageous (e.g. Google Optimize, Amplience , or similar)
- Experience working with or briefing photographers and videographers on set is a plus
Similar roles
Senior/Assistant Manager, Strategic Communications
Woodlands Health·Singapore, Singapore
Company description Woodlands Health Job description About Us Woodlands Hospital is a next-generation healthcare system in Singapore, designed from the ground up to meet the future of care. As a new integrated acute and community hospital with specialist outpatient services and innovative care models, we go beyond traditional hospital walls to deliver person-centred, connected, and seamless care. Our mission is…
- Full-time
- SGD 1k–SGD 2k / yr
- Employment Pass — tied to employer
AI Growth Marketing Associate
Hethena Healthhorizonlabs.ai·Singapore, Singapore
About The Role Own growth strategy and execution for Hethena — running acquisition, lifecycle, and AI-enabled marketing programs that turn interest into trust and trust into signups. What You'll Do * Set and lead the growth roadmap across acquisition, lifecycle, and retention. * Design and run experiments across landing pages, campaigns, content, and channels, then turn results into a repeatable…
- Contract
- SGD 396–SGD 540 / yr
- Employment Pass — tied to employer
Senior Regional Content Manager (APJ)
Datadog·Sydney, Australia
Datadog is seeking a Regional Content Manager, APJ to accelerate our brand presence and business growth across India, ANZ, and ASEAN. You will lead the development, adaptation, and execution of content strategies that bring Datadog’s global messages to life for diverse local audiences, while creating original, APJ-specific content that resonates with customers across some of the world’s fastest-growing technology markets.…
- Full-time
- Skilled Independent 189 — PR, no sponsor
Performance Marketing Manager (m/w/d) - hybrid -Cham
Elegance-Hair GmbH·Cham, Germany
Du findest die richtigen Creator, entwickelst langfristige Partnerschaften und setzt Kampagnen um, die echten Impact haben? Wir suchen eine*n Performance-Marketing-Manager*in (m/w/d) Vollzeit · Hybrid Exzellentes Echthaar für jeden Anlass. Für Frauen und Stylisten. Mit dieser Mission sind wir in den vergangenen Jahren stark gewachsen – profitabel, datengetrieben und mit klarem Fokus auf Performance. Jetzt gehen wir den nächsten Schritt: Skalierung,…
- On-site
- Full-time
- Blue Card — tied; settle 21–33mo
Senior Manager, Social Media Management
Pulsegroup·Berlin, Germany
Short title Build brand communities on social media Introduction You don't just manage social media, you shape how brands show up on it. As a Senior Social Media Manager at Pulse Advertising, you lead multi-platform strategies for global brand accounts, drive creative direction, and set the standard for platform-native excellence. You know what's about to peak on TikTok before it…
- On-site
- Full-time
- Blue Card — tied; settle 21–33mo
Regional Sales Director - East
Tablet Command, Inc.·United States
This is an exciting opportunity to lead Tablet Command's growth across the Eastern U.S. and Canada. As Sales Director, East, you'll lead a team of Regional Account Executives while carrying your own book of strategic accounts. This is a player-coach role for a proven sales leader who still loves to sell: you'll coach sellers in the field, inspect and advance…
- Remote
- Full-time
Expression of Interest - Social Media Manager/Social Creative
We Are Social·Sydney, Australia
ABOUT WE ARE SOCIAL We Are Social is a social-led creative agency dedicated to making work that resonates with culture. Our expertise helps brands navigate social complexity, turning challenges into globally recognised creative opportunities. THE OPPORTUNITY We are currently looking to connect with Social Media Managers and Social Creatives for possible future opportunities. Whether you're a platform native maker or…
- Hybrid
- Full-time
- Skilled Independent 189 — PR, no sponsor
Senior Paid Social Executive
Fundingcircle·London, Canada
WE’RE ON A MISSION TO BACK THE UK’S SMALL BUSINESSES LIKE NO ONE ELSE 🚀 Small businesses are the backbone of the economy, and we’re here to help them win. We’ve built a platform that uses clever data to get them the funding they need in minutes, not weeks. At Funding Circle, we have the restless energy of a fintech…
- On-site
- Full-time
- Express Entry — PR day one, no employer
