Research Associate - GyanTV (Lokal)

About Lokal:

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.

This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.

We now operate dozens of live apps across categories like:

• Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
• Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
• Agri Consulting – farmer-first advisory in local languages (AgriLokal)
• Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
• Social & Community – Place to find & post social updates (Lokal app)
• Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
• Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
• Advisory Services – early bets in legal help, financial guidance, career counselling, and more

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.

This is the story new teammates walk into:
a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.

We ship fast. We learn fast. We build for Bharat.

We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital

Role Overview:

We are looking for a Qualitative Research Associate (0–1 years’ experience) to support user research for the GyanTV app, with a strong focus on Hindi‑speaking users. You will help us deeply understand user needs and behaviours and turn insights into clear recommendations for product and business teams

Responsibilities:

• Conduct phone‑based user interviews and cold calls with GyanTV users (primarily in Hindi).
• Recruit and screen participants, ensuring the right user segments are represented.
• Analyse qualitative data (call notes, transcripts) to identify patterns, pain points, and opportunities.
• Perform basic competitive benchmarking of similar apps/products and summarise findings.
• Synthesize insights into concise reports, decks, and summaries for internal stakeholders with assistance from the Customer Insights Team.
• Collaborate closely with product, design, and business teams to translate insights into action.

What We’re Looking For:

• 0–1 years of experience in qualitative research, UX research, market research preferable but anyone who is open to switching from Sales, HR or any other customer facing role is welcome.
• Strong communication skills and comfort with cold calling and conducting open‑ended conversations.
• Fluency in Hindi and English (spoken and written); any additional Indian language is a plus.
• Not afraid of Data and present clear, actionable insights.
• Basic familiarity with spreadsheets or simple tools for organizing and analysing data.
• High ownership, strong listening skills, and comfort working with cross‑functional stakeholders.