Marketing Executive (Fixed-Term)

We have a unique opportunity to join our passionate team as a Marketing Executive at SEA LIFE Kelly Tarlton's in a Full-Time, Fixed-Term role! This role will run from August 2026 - January 2026.

About the Role

Based in Auckland, New Zealand, you will be reporting to the Marketing Manager and will be responsible for executing the brand marketing plans across our SEA LIFE Kelly Tarlton's attraction to achieve admissions volume & revenue and sales targets.

Through an understanding of all elements of the marketing mix, you will execute the marketing plan in collaboration with the Marketing Manager to target our core audiences with relevant campaigns and products in line with customer insight, to maximise consumer awareness and visitor numbers to SEA LIFE.

You will work closely with the wider ANZ Sales & Marketing Teams, as well as the onsite Operations and Commercial Teams to coordinate the marketing mix, and achieve our brand strategy. Meeting deadlines, possessing strong attention to detail, as well as excellent interpersonal skills will be the keys to success for this role.

You will be diving deep into a unique marketing role where no two days are quite the same. Whether that be working alongside our curatorial teams to plan and promote our incredible ocean environments, communicating our amazing conservation initiatives or launching fantastic new products and campaigns at our two iconic attractions - a fast-paced but incredibly fun challenge awaits!

About You

You are a passionate, digitally savvy marketeer who is looking to take their marketing career to the next level. A love for visitor attractions, travel, and tourism is essential for any of our roles, and you will need to have passion for delivering truly memorable experiences to our guests.

To truly shine in this position, it is preferred that you will also have:

• Minimum 2 years of relevant marketing experience
• A Bachelor’s degree in Marketing, Advertising, Communications, or a related field
• Prior team management experience, driving teams to deliver on key marketing strategy
• Strong organisation skills
• Excellent communication skills, including written and verbal
• Creative and strategic thinker, looking to identify innovative new ways to promote our attractions and products. 
• Good relationship builder, able to liaise at all levels, including external suppliers
• Be creative and thrive on championing new initiatives within and beyond scope of position

About the Benefits

• Corporate benefits including free access to all our attractions worldwide
• Domestic and global opportunities to develop and progress your skills and career in tourism and attractions
• Additional Leave (including birthday and wellbeing) and 3 volunteer days to give back to a social cause you care about
• Hybrid working model and flexible working policy
• Opportunity to be involved with our Diversity & Inclusion initiatives, including our Reconciliation Action Plan
• Being part of a business built on fun

About Us

Merlin Entertainments is the company behind iconic brands like SEA LIFE, Madame Tussauds, and Peppa Pig World of Play. We operate in over 140 attractions across 25 countries, delivering memorable experiences to 54 million+ visitors a year.

We’re the leading operator of visitor attractions in Australia and New Zealand, with 10 attractions, including SEA LIFE, WILDLIFE, Madame Tussauds, amongst others.

Merlin Entertainments is driven by a strong social responsibility with the vision to create a world where the global community respects, conserves, and sustainably manages our precious aquatic habitats, wildlife, and natural resources. We strive to achieve this goal through our 3 charities: Merlins Magic Wand, the SEA LIFE Trust, and the WILDLIFE Conservation Fund.

So, if you are vibrant and passionate about delivering an amazing service within a great company and in a team who loves what we do – then we want to hear from you! 

Merlin Entertainments strongly encourages application from all background, including people of Aboriginal and/or Torres Strait Islander decent.

Competitive