Senior GTM Manager

About Foundation

Foundation is an AI visibility marketing agency that drives pipeline growth for mid-market and enterprise B2B tech and SaaS companies. We help our clients generate pipeline through content engineered to distribute across LLMs, search, social, communities like Reddit, and every channel their buyers actually use. 

We're hiring a Senior GTM Manager to run Foundation's own marketing — the same playbook we sell to clients, applied to ourselves. This is a hybrid GTM and marketing seat. You'll own demand generation, content distribution, and the brand surface area that turns Foundation into the obvious choice when a B2B company is shopping for a partner to help them with AI visibility. You'll also work hand in hand with sales, treating content as the primary channel that fills and accelerates pipeline.

This is a builder seat. You'll set the strategy, run the calendar, write or commission the work, ship it across every channel that matters, and partner with sales to convert it. You'll have execution support underneath you, but the thinking is yours.

What You'll Own

• Foundation's inbound pipeline. The number we care about is qualified opportunities sourced from marketing, and you own that number end to end.
• The content and distribution system that makes Foundation the obvious answer when a B2B buyer asks an LLM, a search engine, or a peer who to hire for AI visibility. Blog, newsletter, LinkedIn, YouTube, Reddit, podcast appearances, partner content, GEO surface area inside LLMs. You decide what gets made, what gets distributed where, and what gets retired.
• The distribution layer. Repurposing, syndication, community seeding, paid amplification when it earns its keep. If we publish something and it dies on the page, that's a miss.
• The brand. How Foundation shows up in the market. Our voice, point of view, positioning against the agencies we compete with. You'll work with leadership to sharpen this and then enforce it across everything we ship.
• Reporting. A monthly view of what's working, what's not, what we're killing, what we're doubling down on.

How You'll Work With Sales

Sales and marketing run as one motion at Foundation. You'll sit close to the sales team and treat their pipeline as your scoreboard.

• Joint pipeline reviews. You'll know what's in the funnel, where it's stuck, and what content or campaigns are moving deals.
• Content built for the sales conversation. Sales enablement assets, customer stories, objection-handling content, and outbound-ready material that sales actually uses.
• Account-based plays. Coordinated outreach on target accounts, with content and distribution designed to land with specific buyers.
• Feedback loops. What's converting, what's not, what buyers are asking. You translate that signal back into the content and distribution roadmap.

What You've Done Before

• Run marketing for a B2B agency, B2B SaaS company, or B2B services firm where you owned the pipeline number. Either agency-side or in-house works.
• Built a content and distribution program from something to something better. Not just executed someone else's playbook.
• Worked closely with a sales team. You understand the pipeline, deal cycles, and how content shows up in the sales conversation.
• Written things people actually read. We don't care about your degree. We care that you can think clearly on the page.
• Worked with SEO, GEO, and AI search as part of your content mix. You don't need to be a technical SEO, but you need to know how the channel works in 2026.
• Some experience with paid social or paid search with a real budget would be great.

What Will Make You Successful Here

• You think in distribution, not just creation. Every piece of content has a plan for how it reaches an audience before it gets written.
• You think like a GTM operator. You know the difference between activity and pipeline, and you optimize for the second.
• You have a point of view and you defend it with evidence. You'll get pushback from a team that thinks hard about this stuff. You should welcome it.
• You ship because we move fast at Foundation. Quarterly plans are great but we want weekly output that compounds.
• You read the room on AI. We use it to do better work, not to take shortcuts. Slop is a fireable offense.

What This Isn't

• A pure brand role. We measure pipeline here.
• A pure performance role. We measure brand equity too, just less neatly.
• A management role on day one. You'll have execution support, but you're the doer-in-chief for the first six months while we figure out what the function needs.

Location, Timezone & Work Setup

• Work Setup: Fully remote
• Primary Target Locations: Canada, LATAM, Europe Candidates outside these regions may be considered only if experience is exceptional and working hours align.
• Timezone: Required overlap with EST timezone

Compensation

• Base Pay Range: Salary range: 80k - 110k CAD depending on experience. May vary for candidates in other regions based on cost-of-labor norms.
• Bonus tied to pipeline targets
• Total compensation includes: Company-wide profit sharing + Commission on expansions/extensions
• How We Set Comp: Final compensation is determined by experience, role level, and location. We use a role × level × location framework. We pay intentionally, hire globally, and reward impact.

How to apply

1. Fill in the Culture Index survey: https://go.cultureindex.com/p/ipcENKupjABH7h59
2. Apply through the application form