[URGENT] Senior / Data & Marketing Executive (Automation / B2B)
The Senior / Data & Marketing Executive will merge business intelligence analytics with strategic B2B marketing to define sales direction and accelerate revenue growth. Based in Singapore, this permanent role focuses on engineering foundational datasets, building interactive reporting dashboards, and leveraging data-driven insights to launch targeted marketing campaigns and lead-generation initiatives.
Working closely with cross-functional sales and technical teams, you will optimize tools across Microsoft, SAP, and company ecosystems. You will play a pivotal role in setting campaign priorities, automating workflows, and instilling a high standard of operational thoroughness and proactive problem-solving across all marketing and sales enablement functions.
Job SummaryThe Senior / Data & Marketing Executive will merge business intelligence analytics with strategic B2B marketing to define sales direction and accelerate revenue growth. Based in Singapore, this permanent role focuses on engineering foundational datasets, building interactive reporting dashboards, and leveraging data-driven insights to launch targeted marketing campaigns and lead-generation initiatives.
Working closely with cross-functional sales and technical teams, you will optimize tools across Microsoft, SAP, and company ecosystems. You will play a pivotal role in setting campaign priorities, automating workflows, and instilling a high standard of operational thoroughness and proactive problem-solving across all marketing and sales enablement functions.
Job Description Position OverviewPosition: Senior / Data & Marketing Senior Executive
Employment Terms: Permanent / Full-Time
Location: Singapore
Core Focus: Business Intelligence (BI) Analytics, B2B Integrated Marketing, Pipeline Lead Generation, and Workflow Automation.
Technical Ecosystem: Microsoft Power Platform (Power BI, Power Automate, Excel), SAP, Internal Software.
Dataset Engineering: Build, maintain, and refine foundational corporate sales and customer datasets using SAP, Keyence, and Microsoft software ecosystems.
Dashboard Development: Design and deploy dynamic, actionable dashboards and visualization reports in Power BI or Tableau to evaluate sales trends and market performance.
Sales Guidance: Translate complex dataset trends into strategic recommendations that shape target market development, account priorities, and regional sales directions.
Campaign Management: Plan, execute, and monitor integrated B2B promotional campaigns aimed at driving measurable sales enablement and qualified lead generation.
Market Action Plans: Convert analytical insights into targeted promotional strategies and direct sales initiatives to expand market reach.
Team Alignment: Guide and mentor cross-functional marketing and sales support teams to execute data-informed campaigns with high operational standards.
Workflow Automation: Identify opportunities to streamline reporting workflows, data pipelines, and marketing tasks using Power Automate and digital tools.
Process Rigor: Conduct root-cause analysis on campaign metrics and sales performance outcomes to refine go-to-market strategies continuously.
Education: Bachelor’s Degree in Business Analytics, Marketing, Information Systems, Business Administration, or a related field.
Professional Tenure: Minimum 4 to 7 years of relevant experience in data-driven B2B marketing, campaign analytics, and lead generation. Leadership experience is an advantage.
BI & Analytics Tools: Advanced proficiency in Microsoft Excel and Power BI (or Tableau), with a proven track record of constructing complex reports and executive dashboards.
Automation Knowledge: Practical exposure to or working knowledge of Power Automate is highly advantageous.
Systems Exposure: Prior experience utilizing SAP or relevant software is preferred.
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