Founding GTM & B2B Sales Lead
About the Role
This is a rare opportunity to be the first dedicated GTM and B2B Sales hire at a fast-moving preventive healthtech company. You won't be running plays from an existing playbook — you'll be writing it. If you thrive in zero-to-one environments, love building pipeline with modern tooling, and want real commercial ownership, this role was designed for you.
The company offers a membership-based personalized health platform built around comprehensive biomarker testing (100+ markers), clinician-reviewed insights, and year-round concierge support. On the B2B side, the platform powers a Diagnostics-as-a-Service offering — including an API and white-label capabilities — targeting employers, insurers, clinics, corporate wellness programs, and location partners.
You'll work directly with the founding team to build and own the entire revenue motion from scratch.
What You'll Do
Build and own the B2B pipeline end-to-end — outbound prospecting, partnership development, and inbound conversion.
Run the full sales cycle: discovery → demo → negotiation → close, with deal sizes ranging from €10k to €500k+.
Define and execute the go-to-market strategy for B2B channels, including employers, insurers, clinics, and corporate wellness buyers.
Set up the sales stack from zero — CRM, data enrichment, automation workflows, and intent signals.
Partner directly with founders on ICP definition, pricing strategy, and packaging decisions.
Feed real market signal back into product and business strategy.
What We're Looking For
Required:
2–6 years of B2B sales or GTM experience, ideally in healthtech, corporate benefits, diagnostics, or a related sector.
Native or fully fluent German speaker — this is a hard requirement for this role.
Proven ability to self-source pipeline; you don't need an SDR feeding you leads.
Hands-on experience with modern sales tooling (e.g. CRM, enrichment tools, outbound automation).
Comfortable operating in an early-stage, high-ambiguity environment with minimal structure.
Strong commercial instincts — you can navigate complex stakeholders and multi-step deal cycles.
Nice to have:
Experience selling into HR, employee benefits, occupational health, or insurance buyers.
Background at a startup or scale-up in healthtech, biotech, or wellness.
Familiarity with tools like HubSpot, Clay, Apollo, n8n, or similar GTM stack components.
This role is not a fit if you:
Have only an SDR or lead-qualification background.
Are accustomed to enterprise environments where leads are served on a plate.
Require a remote or hybrid arrangement.
Compensation & Benefits
All-in OTE: €50,000 – €60,000 per year
Direct access and influence with the founding team
Opportunity to shape the commercial function from the ground up
Please note: visa sponsorship is not available for this role.
Location
This is a fully on-site role based in Berlin, Germany, five days per week. Candidates must be based in Berlin or willing to relocate. No remote or hybrid arrangements are available.
Find Jobs in Germany on Arbeitnow
Skills
- Engineering
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