Regional Sales Executive - Full Time - Applemore Health & Leisure

Join the Energy at Freedom Leisure – Do Good Feel Good!

At Freedom Leisure, we’re all about positive vibes, great people, and making a real impact. Yes, we run leisure and cultural facilities, gyms, and swimming pools—but at the heart of it all, it’s our people who make the difference.

As one of the UK’s leading charitable leisure trusts, we’re proud of our mission: Improving Lives Through Leisure. We’re here to help communities live healthier, happier lives by making our centres welcoming, inclusive, and accessible to everyone—because everyone deserves to feel good. We’re all about delivering amazing customer service with a smile—every single day. We create spaces where people feel at home, supported, and inspired. If you’re passionate about helping others and love creating great experiences, you’ll feel right at home with us.

You don’t need to be an expert to get started—we’ll give you all the training and support you need. With over 130 centres across England and Wales, there’s loads of room to grow. Many of our team have built amazing careers doing what they love, helping customers day-to-day and making people feel good - one smile at a time

We’re proud to be a workplace where everyone is welcome, valued, and supported to thrive—because when our team reflects the communities we serve, we all grow stronger together.

This is your place, this is where you matter.

About the Role

We are looking for an enthusiastic, approachable, and customer-focused Regional Sales Executive to join our team. In this front-line role, you'll often be the first voice our prospects hear—connecting with them primarily over the phone to provide a warm welcome, understand their needs, and promote our range of memberships and services.

This is a dynamic, target-driven position ideal for someone who is passionate about helping people, confident in building rapport remotely, and thrives in a fast-paced sales environment. If you're motivated by results and love engaging with people, especially over the phone, we’d love to hear from you.

Main Duties

• Proactively process new and existing memberships using the computerised system, ensuring accuracy and a high standard of customer service.
• Handle financial transactions efficiently, including payments for memberships, services with a strong focus on upselling where appropriate.
• Manage incoming and outgoing calls in a professional manner, maximising every customer interaction as a sales opportunity.
• Conduct targeted outreach and follow-up activities to promote Freedom Leisure’s full range of products and services, driving new business and member retention.

In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.

Hours: 37 hours per week, Monday - Sunday (rota basis)

We’re looking for someone who is:

• Excellent communication skills – Clearly conveys value and builds rapport with customers.
• Strong active listening – Understands customer needs to offer tailored solutions.
• Confidence – Speaks with assurance and handles objections professionally.
• Resilience – Stays motivated and positive, even in the face of rejection.
• Adaptability – Can think on their feet and adjust their approach based on the situation.
• Persuasiveness – Able to influence decisions through compelling reasoning and enthusiasm.
• Time management – Efficiently balances multiple leads, follow-ups and administrative tasks.
• Integrity – Builds trust by being honest, ethical and customer-focused.
• Team player – Works well with colleagues to support wider business goals.

 

Desirable Skills & Experience:

• Previous experience in a sales role in leisure, fitness or community service settings.
• Goal-oriented mindset – Driven to meet and exceed sales targets.

We want you to love coming to work, feeling healthy, happy and valued. That's why we've developed a benefits package with you in mind, so what can we offer you?

• Company pension
• Cycle-to-work and car leasing tax-efficient schemes
• Discounted staff membership (including family members)
• Employee Assistance Programme: 24/7 confidential, independent and professional counselling
• Financial advice
• Incremental annual leave entitlement
• My Staff Shop employee benefits scheme, offering discounts on cinema tickets, travel, high street e-vouchers, gift cards, days out, leisure activities and everyday spending
• Fully funded training and development, with career progression opportunities
• Various insurance and savings schemes

Closing date: 28th August 2026

Salary: up to £24,718 per annum

Freedom Leisure is proud to be an equal opportunities employer.

We are committed to safeguarding and promoting the welfare of children, young people, and vulnerable adults, and we expect all staff and volunteers to share this commitment.