Manager- Brand Marketing
Responsibilities:-
Influencer Strategy & Program Building
- Own Instamart's influencer marketing strategy and roadmap end-to-end.
- Build a differentiated creator ecosystem across macro, micro, emerging and regional creators.
- Identify new creator formats, platforms, trends and cultural opportunities before they become mainstream.
- Develop always-on and campaign-led influencer programs across Instamart's marketing priorities.
- Build the systems, processes and agency ecosystem required to operate influencer marketing at scale.
Campaign Execution
- Lead multiple influencer campaigns simultaneously — from brief and creator selection through execution and reporting.
- Work closely with creators and agencies to develop content that feels native to the creator while delivering against the brand objective.
- Own creator shortlisting, commercials, negotiations, content development, approvals and campaign delivery.
- Maintain high standards of execution despite fast timelines and multiple moving pieces.
Measurement & Effectiveness
- Build a strong measurement framework for influencer marketing.
- Track and report metrics including reach, views, engagement, CPV/CPE, creator effectiveness and other relevant business and brand outcomes.
- Use data to continuously improve creator selection, content, investment allocation and campaign performance.
- Build benchmarks and learnings across creators, formats, platforms and campaigns.
Agency & Creator Ecosystem
- Develop strong relationships across India's influencer and creator ecosystem.
- Manage and challenge influencer agencies to deliver better thinking, talent and execution.
- Build direct relationships with high-potential creators and identify emerging talent early.
- Develop a strong understanding of creator commercials and negotiate effectively.
Stakeholder Management
- Partner with brand, category, social, media, business and other cross-functional teams.
- Manage multiple senior stakeholders while protecting the quality and effectiveness of the influencer charter.
- Be comfortable challenging a brief, defending a recommendation and pushing back when required.
- Manage and develop the junior team member supporting the charter.
- 4–6+ years of professional experience, with substantial direct experience in influencer marketing.
- Experience personally executing multiple end-to-end influencer campaigns.
- Strong knowledge of India's creator landscape across macro, micro and regional creators.
- Deep familiarity with the influencer agency ecosystem.
- Genuine fluency across at least 5–6 social/content platforms and an instinctive understanding of internet and creator culture.
- Strong numerical and analytical ability, with experience measuring and reporting campaign performance.
- A rare balance of creative instinct and analytical rigour.
- The ability to manage several high-speed projects simultaneously.
- Strong communication, negotiation and stakeholder-management skills.
- The confidence and conviction to push back when you believe there is a better way to deliver an outcome.
"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law"
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.
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