Marketing Coordinator
Tayco is looking for one Marketing Coordinator to help plan, create and execute content across our social media, digital marketing, Dealer communications and corporate channels. You'll create written and visual assets, support photography/video production, and help keep our brand voice consistent everywhere it shows up — working closely with the Marketing Team and subject-matter experts across the business.
Responsibilities:
- Support execution of content for LinkedIn, Instagram, Pinterest and other approved platforms; maintain the social content calendar.
- Draft captions/copy reflecting brand voice; create, resize and adapt graphics, photography and video for each platform.
- Schedule and publish approved content; monitor comments, messages and mentions, escalating inquiries as needed.
- Track content performance, assist with reporting, and research trends, platform updates and competitor activity
- Write and edit content for social, email campaigns, website pages, presentations and other Marketing materials.
- Work with subject-matter experts to ensure accuracy; adapt content for different audiences and Customer journey stages.
- Proofread for grammar, accuracy and brand alignment; maintain organized content files and approvals.
- Support Marketing Supervisor, Digital Experience with BYOP, training decks, sales sheets, brochures and other assets.
- Plan and shoot in-house photo/video for social, campaigns, events and employee communications.
- Edit short-form video, reels and interviews; assist with shot lists, scripts, storyboards and production schedules.
- Coordinate people, products, locations and props for shoots; maintain photo/video libraries and required approvals.
- Support external photographers/videographers and review external content for brand/project fit.
- Develop content for account-based, partner and product campaigns and Dealer communications.
- Draft email copy, campaign messaging and promotional materials; support landing pages and print/digital resources.
- Coordinate content requirements, approvals and deadlines; repurpose content across channels for reach and consistency.
- Maintain campaign files, track deliverables and follow up on outstanding approvals.
- Apply Tayco's brand standards, tone of voice and visual guidelines; ensure consistent terminology across content.
- Help communicate Tayco's culture, Canadian manufacturing, sustainability and product expertise.
- Maintain templates, digital asset libraries and archives; flag and coordinate corrections to outdated content.
- Assist with tracking engagement, reach, website traffic and other KPIs; identify high-performing content for reuse.
- Gather stakeholder/Dealer/Customer feedback and stay current on emerging content formats and industry trends.
- Manage multiple content assignments to deadline; collaborate across Marketing, Sales and Product Development.
- Participate in planning and brainstorming sessions; support launches, events and internal communications.
- Maintain organized project records and approval documentation; perform other duties as assigned.
Salary is from $50,000 to $55,000
- University degree in business, marketing, communications, graphic design or equivalent.
- Familiarity with MS Office (Outlook, PowerPoint, Excel, Word); expert in Adobe Creative Suite.
- Strong knowledge of social media platforms and trend analysis.
- Strong organizational skills; able to multi-task and meet tight deadlines with high attention to detail.
- Strong verbal/written communication; quick to learn new tools and processes.
- Energetic, self-motivated, results-oriented; collaborative and open to constructive feedback.
- Ability to work collaboratively and accept constructive feedback.
- Health and Dental benefits after the first 3 and 6 months of employment
- Active Social Committee with wonderful company culture
- Active Inclusion, Diversity, Engagement, and Accessibility Committee with monthly initiatives to promote inclusivity
- Opportunities for growth and development
- Great team to work with!
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