pubGENIUS logo

Director of Growth & Demand Generation (Full-Stack Marketing Leader)

pubGENIUSCanadaPosted May 22remote
via Workable

pubGENIUS is an elite React.js and Next.js development company and AdTech startup building web and AI products for clients across the US and Europe. We don’t compete on low-cost development cycles; we operate as a long-term, high-reliability engineering partner for brands in the Fintech, Healthcare, AI, and Enterprise B2B SaaS & Cloud Infrastructure sectors where technical precision and regulatory fluency aren't optional.

We are looking for an exceptional, full-stack Director of Growth & Demand Generation to own that pipeline end-to-end.

We don’t need a traditional brand marketer. We need a brilliant, highly strategic growth operator who treats global pipeline construction like an engineering problem.

You will be responsible for driving scalable revenue growth through highly targeted, data-driven campaigns. You will take our massive, multi-million dollar validation with elite brands, reverse-engineer the numbers, and build a high-conversion pipeline aimed directly at the decision-makers of high-budget companies globally. You will own the strategy, the analytics, the copy, and the outbound architecture that converts cold data into high-value discovery calls.

What You Will Do

    • Design, execute, and optimize multi-channel demand generation campaigns to identify, engage, and secure high-paying clients across multiple industries.
    • Build, scale, and secure our enterprise-grade outbound messaging channels, utilizing advanced identity enrichment and contact intelligence platforms to guarantee flawless primary-inbox deliverability directly to technical executives and decision-makers.
    • Rigorously track pipeline data to continuously optimize campaign performance, conversion rates, and pipeline velocity. You will have the support of our current marketer to execute web assets and paid acquisition tracks under your data direction.
    • Collaborate with our technical delivery teams and PMs to transform our massive success stories into high-end technical case studies, white papers, and data-backed pitches.
    • Take absolute accountability for Sales Qualified Leads (SQLs), Cost Per Acquisition (CPA), Pipeline Velocity, and Total Closed-Won Pipeline Value.

Who You Are

  • You don't guess; you test. You manage campaigns based on statistical relevance, deliverability metrics, and conversion data, translating raw analytics into repeatable revenue growth.
  • You have 4+ years of B2B marketing experience specifically working for custom software development agencies or high-end IT consulting firms.
  • You can prove you have built campaigns that directly contributed to closing high-value, six- or seven-figure enterprise service retainers.
  • You know exactly how to write compelling, sophisticated copy that cuts through the noise in the inboxes
  • You don’t need a massive team to delegate to. You are a self-starter who can map out the macro-strategy on Monday, write the hyper-personalized email templates on Tuesday, and audit the funnel metrics on Friday.

What We Offer

  • You are the absolute owner of our growth architecture. You will work directly alongside our Strategy, PMs, and CEO to shape the future of the company.

  • Fully remote work from anywhere
  • Flexible hours

Application Process

  • We do not review applications via LinkedIn DMs or email. Please apply through the application link.
  • We do not work with staffing agencies or third-party recruiters. Direct applicants only.

pubGENIUS is an Equal Opportunity Employer; employment with pubGENIUS is governed on the basis of merit, competence, and qualifications and will not be influenced in any manner by race, age, colour, gender, religion, national origin/ethnicity, veteran status, sexual orientation, marital status, gender identity, mental or physical disability, or any other legally protected status.

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