Brand Campaign Manager

Brand Campaign Manager (up to £43,000)

At Immediate, we’re home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food, Gardeners’ World and History Extra. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We help inspire them; deepening their knowledge, skills and fuelling their passions, to enjoy more of what life has to offer.

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor, or indoor, spaces, or enjoying the latest TV sensation with loved ones – we help bring our audiences joy.

About the role

We are looking for a highly organised and collaborative Brand Campaign Manager to join the Gardeners’ World team to support on the delivery of integrated B2C brand marketing activity. 

Reporting to the Brand Growth Lead, this role will play a key part in delivering multi-channel campaigns, supporting audience growth initiatives, maintaining brand consistency, and helping identify opportunities to increase engagement and commercial performance.  

The role requires a strong campaign manager who is confident working cross-functionally, able to make informed decisions and comfortable managing multiple stakeholders and priorities in a fast-paced, content-led environment. 

As a Brand Campaign Manager, you will;

• Support on the delivery of integrated multi-channel marketing campaigns from
  briefing through to post-campaign analysis including managing campaign timelines, content creation, budgets, approvals and reporting processes.  

• Lead and support the execution of key brand initiatives including the Gardeners’ World 2-for-1 campaign and wider audience engagement activity. 

• Act as a brand guardian, ensuring consistency of messaging, tone of voice and brand representation across all touchpoints. 

• Work collaboratively with editorial, acquisition, commercial, design, social, CRM, events and digital teams to deliver joined-up campaigns. 

• Support campaign optimisation through performance reporting, insight analysis and data-led recommendations. 

• Monitor audience trends, competitor activity and market insights to identify opportunities for audience growth and engagement. 

• Contribute ideas to support brand growth outside of seasonal peaks through partnerships, campaigns and new audience opportunities. 

• Work closely with Gardeners’ World Live events teams to ensure consistent brand representation across on-site activations and promotional materials. 

• Experience in brand marketing and campaign management. 

• Demonstrable experience delivering multi-channel marketing campaigns. 

• Strong organisational and project management skills with excellent attention to detail. 

• Experience supporting and delivering brand partnerships.

• Experience working collaboratively across multiple stakeholders and teams. 

• Strong written and verbal communication skills. 

• Analytical mindset with the ability to interpret campaign performance and audience insights. 

• Commercial awareness and understanding of audience engagement. 

• Understanding of digital marketing channels including CRM, social media, email marketing and content marketing. 

• Ability to nurture and maintain strong working relationships.  

• Proactive and solutions oriented. 

• Highly organised and adaptable. 

• Commercially aware and audience focused. 

• Collaborative and confident managing stakeholders. 

• Comfortable working in a fast-paced environment with multiple priorities. 

• Enthusiastic, curious and keen to contribute ideas and recommendations. 

• A relaxed working environment with regular socials including a summer festival
• Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place you can grow, be supported, and make a difference.